What is a Twitter Analytics Dashboard?
A Twitter Analytics dashboard is a custom view of your key Twitter metrics that you create to monitor your campaign performance. Use your Twitter dashboard to track Tweet performance, discover audience insights, improve your current campaign, and plan your overall social media strategy.
What metrics should you track in a Twitter Analytics dashboard?
Post performance metrics like post impressions and engagement rate give you a bird’s eye view of your current Tweet performance and lets you make adjustments to your content or posting strategy. Follow that up by tracking your audience insights, such as demographic information and interests. Finally, make sure to keep an eye on mentions, retweets, and favourites to track how your audience interacts with your content and brand.
Is Twitter good for your business?
Twitter is a great way to establish your brand’s identity and build a personal relationship with your customers. With almost 200 million active users, Twitter can deliver your message and make an impact within a 280-character limit. To make sure your message isn’t lost in the crowd, develop an authentic voice and stay engaged with your audience, industry, and niche. Track your Twitter performance and quickly adjust your strategy based on what works best for your audience.
Use your Twitter dashboard to track Tweet performance, discover audience insights, improve your current campaign, and plan your overall social media strategy.