Retweets

Date created: Oct 11, 2020  •   Last updated: Jun 23, 2021

What is Retweets?

Retweets is the total number of people who click the retweet button under your tweet. When retweeted, your tweet is posted to that user’s timeline, increasing the reach of your tweet. Retweets are specific to Twitter, however other services such as LinkedIn and Facebook enable sharing and reposting.

Alternate names: Reposts, Forwards, Reshares

Formula

ƒ Count(Retweets)

How to calculate

If 20 users retweet a post by a company on Twitter, the retweet count for that post is 20.

Retweets

Start tracking your Retweets data

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What is a good Retweets benchmark?

The median Twitter engagement rate across industries is 0.045%.

Twitter Engagement Rate by Industry

Twitter Engagement Rate by Industry

Rival IQ, Feb 2021
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More about this metric

Twitter users can engage with tweets in multiple ways, including retweeting. By retweeting an existing tweet, the user reshares the post to their own Twitter profile. Users have the ability to retweet with added text or as is. Users generally retweet to show support, increase the reach of a particular tweet, or even as an alternative to Likes. For brands, Retweets not only increase reach but also build a relationship with existing as well as new users and ultimately grow the audience.

Since Retweets appear on a user’s profile, it requires that the user is slightly more involved than Likes. For this reason, Retweets can help you measure how many high quality users follow you. When a user retweets a post, the post is shown to the followers of the account that retweets. This means that the post can be shown to a wider audience, increasing the probability of growing your Twitter followers.

While Retweets can be a good sign of engagement, monitor any sentiment surrounding them. If you find users retweeting your content to share complaints or negative feedback, it is in your best interest to quickly address the situation by responding politely and with empathy where possible, or reporting in case of malicious intent or spam.