What is a Web and Social dashboard?
This social media dashboard example provides a holistic approach by comparing and analyzing the impact of social media campaigns on web performance and sales performance.
Social media campaigns need to be understood within the context of your entire marketing strategy. Too often, marketers believe their social success is enough to justify their campaign spend. Monitoring this social dashboard allows marketers to see the real value in their social media engagements and interactions.
Relevant KPIs and metrics
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