Social Media Metrics
Bring all of your social media metrics together in one place to track your multi-channel performance.
What is a Social Media Metrics?
A social media dashboard helps you stay on top of your key metrics and KPIs. Bring together your social media metrics from each platform for a single source of truth for your social media monitoring.
- Compare your performance across all major social platforms
- Analyze user demographics and behaviour data so you can hone in on your campaign planning and targeting
- Identify trends and patterns across your social media channels and track your ROI
What are examples of social media metrics?
Top social media metrics that you can track on your dashboard include
Content Engagement
Content Engagement measures all engagements resulting from content generated in a social media account.
Post Likes
Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.
Page Reach
Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once.
Video Watch Time
Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once.
Followers
Followers is the number of users who have chosen to follow another user’s or company’s posts.
Retweets
Retweets is the total number of people who click the retweet button under your tweet.
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