What is a social media performance dashboard?
A social media performance dashboard is a visual way to represent the performance of your social media marketing campaigns. A social media performance dashboard will display the key social metrics and KPIs that drive your marketing strategy and answer the question: “How are our social media campaigns performing?” When you put your key metrics and KPIs from your social channels into a dashboard, you can monitor your progress and adjust your marketing tactics in real-time.
How do you report on social media performance?
Use a social media performance dashboard to focus on key performance metrics. Your social media dashboard should focus on the metrics from your social platforms that track your engagement and opportunities.
How is social media performance measured?
You can measure your social media performance with a number of metrics. Key metrics include:
- Engagement: Likes, Clicks, Comments
- Impressions and Reach
- Opens and Clicks
- Ad Spend and Return on Investment (ROMI)