Sales Dashboards Example - Monthly Sales Dashboard

What is a Monthly Sales Dashboard?

A Monthly Sales Dashboard gives your entire team a real-time, transparent view of progress toward sales targets, no manual updates required.

When your sales team can see business targets and current performance in one place, it creates alignment across the department. No one has to wait for a weekly status report pulled from a spreadsheet that needs constant updating, or paste numbers into a chatbot and explain the context from scratch.

This sales dashboard tracks KPIs reported on a monthly cadence, including Sales Today, New Accounts This Month, and MRR This Month. The result: your team knows where they stand without having to go looking.

A Monthly Sales Dashboard is a strong fit for teams that:

  • Want to track sales performance in real-time rather than waiting for end-of-month reports
  • Have business targets to report on and need a clear view of progress at any point in the month
  • Want confident, consistent numbers without digging through spreadsheets or reconciling data across tools
  • Are ready to move beyond Excel for tracking sales metrics and KPIs

Klipfolio dashboard displaying monthly sales metrics including performance by region, new accounts, wins by region, and progress toward account and MRR targets

How to build a Monthly Sales Dashboard

You can build a Monthly Sales Dashboard using data from your CRM, charted against your business targets. Here's how:

  1. Create a CRM report that tracks the sales KPIs you report on each month.
  2. Define your monthly targets for each KPI you want to monitor. A spreadsheet works fine for this step.
  3. Build data visualizations that compare monthly performance against those targets.
  4. Distribute the dashboard to your team via a TV monitor in the office, a shared link, or scheduled email reports so everyone stays aligned.

Key metrics to include

Your Monthly Sales Dashboard should surface the numbers your team acts on. Common metrics include:

  • Sales Today: Daily revenue to gauge momentum against monthly targets
  • New Accounts This Month: New customer acquisition tracked in real-time
  • MRR This Month: Monthly Recurring Revenue to monitor subscription growth
  • Expansion MRR: Revenue growth from existing accounts through upsells or cross-sells
  • MRR Retention Rate: How effectively your team retains expected monthly revenue
  • Sales by Region: Geographic breakdown to identify top-performing markets

Examples of sales metrics to add to your dashboard

Since building a Monthly Sales Dashboard is tied closely to your CRM, here are a few examples of what you can build with Klips.

Salesforce Sales This Month shows $58,592 against a target of $68,371

Sales This Month

Monitor your Sales This Month and compare to the average of the last three months.

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Grouped bar chart comparing revenue and wins across three business types: existing business new opportunity, existing business renewal, and new business

Revenue and wins by type

Understand what types of opportunities are bringing in the most revenue.

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World map showing Salesforce account distribution by country in shades of blue, with darker colors indicating higher account concentrations

Accounts by country

See the location of your Salesforce accounts.

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Stripe customer metrics for the last 24 hours showing 195 new customers (down 20% from 244) and 20 deletions (up 25% from 16)

Customers (last 24 hours)

See how many Stripe customers you gained and lost in the past 24 hours, and compare to the previous period.

MRR retention at 99.28% actual versus 99.0% target, and MRR expansion at 2.86% actual versus 3.5% target, with monthly breakdown from January to June

MRR Retention / Expansion Rate

Monthly Recurring Revenue is central to many businesses. Track how effectively your team retains and grows expected monthly revenue.

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Start building your Monthly Sales Dashboard

A Monthly Sales Dashboard replaces scattered spreadsheets with a single, always-current view of your team's performance. When everyone sees the same numbers, decisions happen faster, targets stay front of mind, and your team spends less time figuring out where things stand and more time acting on it.

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