Guide to Sales KPIs & Metrics
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Stay on Top of Profit Generated by Individual Products and Services With The Average Profit Margin KPI
Companies that sell a variety of products and services often generate different profit margins for different products and services. This is especially true for businesses with dynamic pricing models, and for those that provide sales representatives with pricing flexibility to secure customers with different needs and budgets.
The KPI helps businesses measure and compare the profit margins generated by different products and services, as well as those generated by different sales reps and geographies.
Monitoring Sales KPIs on a Dashboard
Once you have established benchmarks and targets for measuring Average Profit Margin, you’ll want to establish processes for monitoring this and other sales KPIs. Check out these examples of Sales Dashboards.