Baseline Sales Metric

Measure the expected amount of sales that would take place without any marketing efforts.

Baseline Sales

Overview

Marketing is a major driver for leads and sales. Measuring the expected sales without marketing efforts helps your team understand the solitary power of the product itself, without the added value of marketing investment.

Reporting frequency

Monthly

Example of KPI target

110,000 sales

Audience

CFO, Sales Manager

Variations

Baseline sales value

Related Metrics & KPIs

Sales Conversion Rate.png

Sales Conversion Rate

Cannibalization Rate of New Product.png

Cannibalization rate in sales and marketing

Gross Margin Return on Investment

Gross Margin Return on Investment (GMROI)

Start tracking your metrics

Level up your analytics with a Klips account