Baseline Sales

Measure the expected amount of sales that would take place without any marketing efforts.

Sales KPI Examples | Baseline Sales

Overview

Marketing is a major driver for leads and sales. Measuring the expected sales without marketing efforts helps your team understand the solitary power of the product itself, without the added value of marketing investment.

Formula

Expected sales without marketing efforts

Reporting frequency

Monthly

Example of KPI target

110,000 sales

Audience

CFO, Sales Manager

Variations

Baseline sales value