Baseline Sales
Measure the expected amount of sales that would take place without any marketing efforts.
Guide to Sales KPIs & Metrics
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Formula
Expected sales without marketing efforts
Services
Role
C-Level, VP / DirectorOverview
Marketing is a major driver for leads and sales. Measuring the expected sales without marketing efforts helps your team understand the solitary power of the product itself, without the added value of marketing investment.
Reporting frequency
Monthly
Example of KPI target
110,000 sales
Audience
CFO, Sales Manager
Variations
Baseline sales value
