Baseline Sales Metric

Measure the expected amount of sales that would take place without any marketing efforts.

Baseline Sales


Marketing is a major driver for leads and sales. Measuring the expected sales without marketing efforts helps your team understand the solitary power of the product itself, without the added value of marketing investment.

Reporting frequency


Example of KPI target

110,000 sales


CFO, Sales Manager


Baseline sales value

Related Metrics & KPIs

Sales Conversion Rate.png

Sales Conversion Rate

Cannibalization Rate of New Product.png

Cannibalization rate in sales and marketing

Gross Margin Return on Investment

Gross Margin Return on Investment (GMROI)

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