Adjusted Trial Rate

Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.

Sales KPIs & Sales Metrics | Adjusted Trial Rate


Make sure your trial estimates are accurate by taking into account product awareness and distribution, to ensure you are not misaligning goals to what they should be.

Reporting frequency


Example of KPI target

32% adjusted trial rate


CEO, Sales Manager


Adjusted Trial

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