Sales KPIs & Sales Metrics | Adjusted Trial Rate

Adjusted Trial Rate

Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.

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Formula

Trial rate x Awareness x Total volume distribution

Services

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Role

Analyst

Overview

Make sure your trial estimates are accurate by taking into account product awareness and distribution, to ensure you are not misaligning goals to what they should be.

Reporting frequency

Monthly

Example of KPI target

32% adjusted trial rate

Audience

CEO, Sales Manager

Variations

Adjusted Trial