Adjusted Trial Rate
Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.
Overview
Make sure your trial estimates are accurate by taking into account product awareness and distribution, to ensure you are not misaligning goals to what they should be.
Reporting frequency
Monthly
Example of KPI target
32% adjusted trial rate
Audience
CEO, Sales Manager
Variations
Adjusted Trial
Formula
Trial rate x Awareness x Total volume distribution
Services
Role
Analyst
