8 must-have metrics for your first digital marketing dashboard

8 must-have metrics for your first digital marketing dashboard

In my opinion, the most difficult step in creating a killer digital marketing dashboard is starting, aka, step 1. Taking the first step on your dashboard journey, thankfully, doesn't have to be hard or even time intensive. In this post, I'm outlining the 8 must-have digital marketing KPIs for your first dashboard.

I've chosen 8 marketing metrics from our Klip Gallery which have a) been vetted by our dashboard design team, b) been developed with the help of some top-notch marketing teams, and c) will help you realize value very, very quickly. All you need to get started is a Klipfolio account, which you can set up for free.

Your first digital marketing dashboard

Before we dive into the individual Klips, let's take a look at the final product. Learn how dashboards work.

Digital Marketing Dashboard | First Dashboard Example

View the live version of this dashboard

My aim in designing this dashboard was to provide a survey of the services and marketing metrics you should be tracking. This dashboard isn't designed to be a comprehensive, in-depth overview; rather, it's designed to be a working proof of concept of what you can accomplish with data dashboards, which, in effect, is gaining visibility into all your core metrics.

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Originally published November 9, 2015, updated Jun, 11 2019

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