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Build a custom Google Ads dashboard to monitor ad campaigns

Google Ads Dashboard

Build a Google AdWords dashboard with Klipfolio

With Klipfolio, you can build a custom Google AdWords dashboard to track and measure the success of your campaigns. Use a real-time Google AdWords dashboard to optimize your advertising efforts and make smart marketing decisions. Learn how to connect to Google AdWords with Klipfolio.

How to build a Google AdWords dashboard

There are three ways to build advertising dashboards in Klipfolio:

  1. Dashboard Gallery - Use a pre-built Google AdWords dashboard
  2. Klip Gallery - Use pre-built Google AdWords metrics
  3. Connector Gallery - Use the Connector Gallery to create a custom Google AdWords dashboard

Use a pre-built Google AdWords dashboard

Instantly track advertising data by using a pre-built Google AdWords dashboard. These have been built to surface advertising KPIs like conversions, cost-per-click, total budget, and more.

Use pre-built Google AdWords metrics

Assemble a Google AdWords dashboard by selecting pre-built metrics from the Klip Gallery.

Klip Template | Google AdWords - Ad Cost Over Time

Ad Cost Over Time

Keep track of your AdWords spending over time and compare to the previous period.

Uses:

Klip Template | Google AdWords - Campaign Performance

Adwords Campaign Performance

Reach your current and month-to-month advertising goals with detailed metrics on each of your AdWords campaigns.

Uses:

Klip Template | Google AdWords - Clickthrough Rate

Adwords Clickthrough Rate

Compare your clickthrough rate to typed-in targets, or delete targets to compare to the previous period.

Uses:

Klip Template | Google AdWords - Conversions

Conversions (Last 30 Days)

See how well your selected campaign has driven your desired actions.

Uses:

Klip Template | Google AdWords - Cost-per-Conversion

Cost-per-Conversion

Compare your cost-per-conversion to typed-in targets, or delete targets to compare to the previous period.

Uses:

Klip Template | Google AdWords - Cost-per-Click

Google Adwords Cost-per-Click

Compare your cost-per-click to typed-in targets, or delete targets to compare to the previous period.

Uses:

Klip Template | Google AdWords - Total Ad Cost

Google Adwords Total Ad Cost

See your overall AdWords spend compared to your budget.

Uses:

Klip Template | Google AdWords - ROI

ROI

Compare conversion values and costs to see ROI. Calculations will be dependant on having conversion values in Google AdWords.

Uses:

Use the Connector Gallery to create a custom Google AdWords dashboard

With our Connector Gallery, you can create custom API queries to pull in data from your Google AdWords account. Building custom queries allows you to specify the metrics and time periods that you want to track.

You can use custom queries to build out visualizations in Klipfolio. You can also combine your Google AdWords data with other relevant data (i.e. Google Analytics) to get a deeper understanding of how your ads are performing.

Learn more about working with the Google AdWords API and how you can start building your own Google AdWords queries in Klipfolio.