Build a Google AdWords dashboard with Klipfolio
With Klipfolio, you can build a custom Google AdWords dashboard to track and measure the success of your campaigns. Use a real-time Google AdWords dashboard to optimize your advertising efforts and make smart marketing decisions. Learn how to connect to Google AdWords with Klipfolio.
How to build a Google AdWords dashboard
There are three ways to build advertising dashboards in Klipfolio:
- Dashboard Gallery - Use a pre-built Google AdWords dashboard
- Klip Gallery - Use pre-built Google AdWords metrics
- Connector Gallery - Use the Connector Gallery to create a custom Google AdWords dashboard
Use a pre-built Google AdWords dashboard
Instantly track advertising data by using a pre-built Google AdWords dashboard. These have been built to surface advertising KPIs like conversions, cost-per-click, total budget, and more.
How are your keywords performing on AdWords? Get the answer in this interactive dashboard.
How is your AdWords account performing? This dashboard helps answer this question by campaign and by advertising network across multiple time periods.
Use pre-built Google AdWords metrics
Assemble a Google AdWords dashboard by selecting pre-built metrics from the Klip Gallery.
Keep track of your AdWords spending over time and compare to the previous period.
Reach your current and month-to-month advertising goals with detailed metrics on each of your AdWords campaigns.
Compare your clickthrough rate to typed-in targets, or delete targets to compare to the previous period.
Compare your cost-per-click to typed-in targets, or delete targets to compare to the previous period.
See how well your selected campaign has driven your desired actions.
Compare your cost-per-conversion to typed-in targets, or delete targets to compare to the previous period.
Compare conversion values and costs to see ROI. Calculations will be dependant on having conversion values in Google AdWords.
Keep your monthly Google AdWords spending in check! Use this simple gauge to compare your AdWords spend to your budget in Xero.
Use the Connector Gallery to create a custom Google AdWords dashboard
With our Connector Gallery, you can create custom API queries to pull in data from your Google AdWords account. Building custom queries allows you to specify the metrics and time periods that you want to track.
You can use custom queries to build out visualizations in Klipfolio. You can also combine your Google AdWords data with other relevant data (i.e. Google Analytics) to get a deeper understanding of how your ads are performing.
Learn more about working with the Google AdWords API and how you can start building your own Google AdWords queries in Klipfolio.