The flexibility you want, the data you need.
Build a custom Google Ads dashboard to monitor ad campaigns
Build a Google AdWords dashboard with Klipfolio
With Klipfolio, you can build a custom Google AdWords dashboard to track and measure the success of your campaigns. Use a real-time Google AdWords dashboard to optimize your advertising efforts and make smart marketing decisions. Learn how to connect to Google AdWords with Klipfolio.
How to build a Google AdWords dashboard
There are three ways to build advertising dashboards in Klipfolio:
- Dashboard Gallery - Use a pre-built Google AdWords dashboard
- Klip Gallery - Use pre-built Google AdWords metrics
- Connector Gallery - Use the Connector Gallery to create a custom Google AdWords dashboard
Use a pre-built Google AdWords dashboard
Instantly track advertising data by using a pre-built Google AdWords dashboard. These have been built to surface advertising KPIs like conversions, cost-per-click, total budget, and more.
Use pre-built Google AdWords metrics
Assemble a Google AdWords dashboard by selecting pre-built metrics from the Klip Gallery.
Ad Cost Over Time
Keep track of your AdWords spending over time and compare to the previous period.
Uses:
Adwords Campaign Performance
Reach your current and month-to-month advertising goals with detailed metrics on each of your AdWords campaigns.
Uses:
Adwords Clickthrough Rate
Compare your clickthrough rate to typed-in targets, or delete targets to compare to the previous period.
Uses:
Conversions (Last 30 Days)
See how well your selected campaign has driven your desired actions.
Uses:
Cost-per-Conversion
Compare your cost-per-conversion to typed-in targets, or delete targets to compare to the previous period.
Uses:
Google Adwords Cost-per-Click
Compare your cost-per-click to typed-in targets, or delete targets to compare to the previous period.
Uses:
ROI
Compare conversion values and costs to see ROI. Calculations will be dependant on having conversion values in Google AdWords.
Uses:
Use the Connector Gallery to create a custom Google AdWords dashboard
With our Connector Gallery, you can create custom API queries to pull in data from your Google AdWords account. Building custom queries allows you to specify the metrics and time periods that you want to track.
You can use custom queries to build out visualizations in Klipfolio. You can also combine your Google AdWords data with other relevant data (i.e. Google Analytics) to get a deeper understanding of how your ads are performing.
Learn more about working with the Google AdWords API and how you can start building your own Google AdWords queries in Klipfolio.
