Build a MailChimp dashboard with PowerMetrics

Pull your MailChimp data into a PowerMetrics dashboard for a detailed look at the performance of your email marketing campaigns.

Track your email marketing metrics on a dashboard

Connect your MailChimp account to PowerMetrics to create a dashboard with your key email marketing metrics so you can track your campaigns and make informed decisions on future strategy.

Select from 40+ pre-built connectors to measure and compare your email campaign performance over time. Or import your custom MailChimp data to create custom metrics for your dashboard.

MailChimp Metrics | Click to Open Rate

Click to Open Rate

Click to Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign.

MailChimp Metrics | Emails Delivered

Emails Delivered

Emails Delivered is the number of contacts who successfully received an email to their inbox.

MailChimp Metrics | Email Unsubscribes

Email Unsubscribes

Email Unsubscribes is the count of how many users unsubscribe from your email distributions over a defined time period.

Visit MetricHQ to discover the full library of MailChimp metrics

Why do I need a MailChimp dashboard?

  • Visualize your email marketing performance over time. Change the colours, select chart types, or use a specific date range to create a dashboard that helps you track your progress against your goals.
  • Combine your MailChimp data with other data services for a full-picture of your marketing performance. Combine your social media channels, your CRM data, and your Google Analytics data for a holistic look at your customer engagement metrics.

Combine MailChimp with popular data services

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Start tracking your MailChimp metrics today.