The flexibility you want, the data you need.
Build a custom Google Search Console dashboard to monitor rankings
A Deeper look into Google Search Console
Google Search Console can be a powerful tool for marketers. We’ll be covering the following topics to help you get the most from Google Search Console:
- What is Google Search Console?
- The difference between Google Search Console and Google Analytics
- How to combine Google Search Console and Google Analytics
- How to build a custom rankings dashboard with Google Search Console
What is Google Search Console
Google Search Console is a free tool that helps marketers, SEOs, and website administrators monitor a website’s search presence and overall performance. Google Search Console allows users to track:
- Internal and external links
- Top search queries for your site
- Search queries you’re ranking for
- Clicks, Impressions, and Clickthrough Rates for top queries
What is the difference between Google Search Console and Google Analytics
Google Search Console and Google Analytics both provide key website data that lets you understand your audience and overall site performance. The key difference between these two services is the data they provide (see table below).
| Google Search Console | Google Analytics | |
| Impressions | ✔ | ✘ |
| Clicks | ✔ | ✘ |
| Click-through Rate (CTR) | ✔ | ✘ |
| Search Position (Ranking) | ✔ | ✘ |
| Top Search Queries | ✔ | ✘ |
| Sessions | ✘ | ✔ |
| Bounce Rate | ✘ | ✔ |
| Pages/Session | ✘ | ✔ |
| Goal Completions (Conversions) | ✘ | ✔ |
| Goal Conversion Rate | ✘ | ✔ |
| Goal Value | ✘ | ✔ |
| Users | ✘ | ✔ |
| Pageviews | ✘ | ✔ |
| Avg. Session Duration | ✘ | ✔ |
| New Sessions | ✘ | ✔ |
How to use Google Search Console with Google Analytics
By integrating your Google Search Console and Google Analytics accounts, you can start combining data from these two services. This can be useful for looking for opportunities, improving your search visibility, and tracking your performance over time. Here's an example of what you can create.
Get more from your Google Search Console data
Get more from your Google Search Console data by creating a rankings dashboard in Klipfolio. There are two ways to build search rankings dashboards in Klipfolio:
- Klip Gallery - Use pre-built search metrics to build your dashboard in minutes.
- Connector Gallery - Use the Connector Gallery to pull in custom metrics from your Google Search Console account.
Build a Google Search Console dashboard using pre-built metrics
Start building your Google Search Console dashboard using pre-built metrics from the Klip Gallery. Start building your dashboard in less than 3 minutes using the pre-built Klips below.
CTR Improvement Opportunities (Last 30 Days)
Improve your click-through rate by evaluating your organic keyword performance. This pre-built metric allows you to analyze different keyword rankings and shows you which areas to improve on.
Uses:
Organic Keyword Rankings
Are your SEO efforts paying off? This pre-built metric gives you the organic keyword rankings data you need to evaluate your performance and make proper adjustments.
Uses:
Search Position Improvement Opportunities (Last 30 Days)
Which search queries can you improve on? Use this pre-built metric to find your page 2 query results. Use best practice SEO tactics to improve those rankings to page one of Google.
Uses:
Top Landing Pages for Organic Search
Monitor your top ten landing pages based on organic search traffic.
Uses:
What are my top landing pages from organic search?
Monitor your top ten landing pages based on organic search traffic.
Uses:
Which keywords are driving traffic to my top landing pages?
Discover the keywords that are driving traffic to your top landing pages.
Uses:
How to build a custom Google Search Console dashboard
With our Connector Gallery, you can create a custom Google Search Console dashboard by retrieving metrics directly from your account. You can even combine those search metrics with metrics from Google Analytics, Google AdWords, and any other service you’d like. Learn how to do that using our Google Search Console documentation.
