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A Deeper look into Google Search Console

Google Search Console can be a powerful tool for marketers. We’ll be covering the following topics to help you get the most from Google Search Console:

  • What is Google Search Console?
  • The difference between Google Search Console and Google Analytics
  • How to combine Google Search Console and Google Analytics
  • How to build a custom rankings dashboard with Google Search Console

What is Google Search Console

Google Search Console is a free tool that helps marketers, SEOs, and website administrators monitor a website’s search presence and overall performance. Google Search Console allows users to track:

  • Internal and external links
  • Top search queries for your site
  • Search queries you’re ranking for
  • Clicks, Impressions, and Clickthrough Rates for top queries

What is the difference between Google Search Console and Google Analytics

Google Search Console and Google Analytics both provide key website data that lets you understand your audience and overall site performance. The key difference between these two services is the data they provide (see table below).

Google Search Console Google Analytics
Impressions
Clicks
Click-through Rate (CTR)
Search Position (Ranking)
Top Search Queries
Sessions
Bounce Rate
Pages/Session
Goal Completions (Conversions)
Goal Conversion Rate
Goal Value
Users
Pageviews
Avg. Session Duration
New Sessions

How to use Google Search Console with Google Analytics

By integrating your Google Search Console and Google Analytics accounts, you can start combining data from these two services. This can be useful for looking for opportunities, improving your search visibility, and tracking your performance over time. Here's an example of what you can create.

Get more from your Google Search Console data

Get more from your Google Search Console data by creating a rankings dashboard in Klipfolio. There are two ways to build search rankings dashboards in Klipfolio:

  1. Klip Gallery - Use pre-built search metrics to build your dashboard in minutes.
  2. Connector Gallery - Use the Connector Gallery to pull in custom metrics from your Google Search Console account.

Build a Google Search Console dashboard using pre-built metrics

Start building your Google Search Console dashboard using pre-built metrics from the Klip Gallery. Start building your dashboard in less than 3 minutes using the pre-built Klips below.

Klip Template | Google Search Console - CTR Improvement Opportunities

CTR Improvement Opportunities (Last 30 Days)

Improve your click-through rate by evaluating your organic keyword performance. This pre-built metric allows you to analyze different keyword rankings and shows you which areas to improve on.

Uses:

Klip Template | Google Search Console - Organic Keyword Rankings

Organic Keyword Rankings

Are your SEO efforts paying off? This pre-built metric gives you the organic keyword rankings data you need to evaluate your performance and make proper adjustments.

Uses:

Klip Template | Google Search Console - Search Position Improvement Opportunities

Search Position Improvement Opportunities (Last 30 Days)

Which search queries can you improve on? Use this pre-built metric to find your page 2 query results. Use best practice SEO tactics to improve those rankings to page one of Google.

Uses:

Klip Template | Google Search Console - Top Landing Pages for Organic Search

Top Landing Pages for Organic Search

Monitor your top ten landing pages based on organic search traffic.

Uses:

Klip Template | Google Analytics - Top Landing Pages from Organic Search

What are my top landing pages from organic search?

Monitor your top ten landing pages based on organic search traffic.

Uses:

Klip Template | Google Analytics - Keywords Driving Traffic to Landing Pages

Which keywords are driving traffic to my top landing pages?

Discover the keywords that are driving traffic to your top landing pages.

Uses:

How to build a custom Google Search Console dashboard

With our Connector Gallery, you can create a custom Google Search Console dashboard by retrieving metrics directly from your account. You can even combine those search metrics with metrics from Google Analytics, Google AdWords, and any other service you’d like. Learn how to do that using our Google Search Console documentation.

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marketing web_analytics

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marketing

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