
Emily Hayward
An experienced Senior Marketing Manager, Emily knows the importance of basing business decisions on data. She loves sharing her business KPI and metrics knowledge on our blog. From starter guides and dashboard building to measuring ads performance, Emily blogs on klipfolio.com about her marketing analytics experiences and supports other marketers with data-driven decision making.

How to write KPIs in 4 steps
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What is User Activation Rate?

How to: Create custom metrics in PowerMetrics

Introducing: PowerMetrics for the Stripe App Marketplace

The Starter Guide to Metrics

SaaS Finance Metrics Cheat Sheet

How to design a SaaS metrics dashboard

SaaS Metrics Cheat Sheet
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Lightspeed's Nnamdi Iregbulem: What is Weighted ACV?s

Mistral ’s Pablo Srugo: What is the Sean Ellis Test?

5 SaaS subscription metrics for financial reporting
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Klipfolio's Jon Taylor: Is the MQL right for my business?

The Top 10 SaaS Affiliate Programs

International Women’s Day 2022

8 must-have metrics for your first digital marketing dashboard

How to Build a Content Marketing Dashboard

5 Google Ads metrics to measure advertising performance

10 KPIs to monitor your digital marketing performance

How to Track Facebook Ads in Google Analytics

The Ultimate Guide for Marketing Your Brand on TikTok

What is data literacy and why is it important?

The top 12 metrics for social media managers

The top 18 sales KPIs for modern sales teams
