Summary - MetricHQ is the largest open library of metrics and KPIs, contributed to by experts from all over the world. As a core element of our mission to increase data literacy and help businesses make better decisions with data, it’s now accessible on its own domain and has brand new AI-powered capabilities.
Investments in data infrastructure keep climbing, yet data literacy often lags. Many teams still feel overwhelmed and frustrated when working with KPIs and metrics.
Most budgets flow to the bottom of the data stack instead of to the people who need to make informed decisions. That gap is fixable.
Klipfolio’s mission is to help people succeed with data. That mission led to PowerMetrics, analytics for non-specialists who want clear, trusted metrics, and to MetricHQ, the largest open library of metrics and KPIs. Here’s why MetricHQ now lives on its own domain and how the new AI-powered Metric Assistant helps you get answers faster.
A common reaction from managers across industries: KPIs feel like a waste of time, the numbers are never right, and what gets measured rarely changes outcomes. That perception is widespread.
There’s also a smaller group that treats metric knowledge like a badge of honour, debating abbreviations and benchmark percentiles. Experts have helped move the conversation forward, including Kyle Poyar, Lauren Thibodeau, David Kellogg, Ray Rike, David Spitz, and Ben Murray.
The Data Literacy Opportunity
The real opportunity is broader access. Data literacy and decision confidence should extend beyond founders and analytics specialists.
In 2020, during the pandemic, Klipfolio launched MetricHQ. It started within the Klipfolio.com website and grew with contributions from experts across many fields. The goal: help business leaders make better decisions using trusted, industry-standard metrics.
The community grew quickly. The team launched a podcast and a Substack newsletter, Metric Stack. The podcast, co-hosted by Lauren Thibodeaux of SaaSCan, features founders such as Allen Lau of Wattpad and You Mong Tsang of ChurnZero, plus metric experts like Donna Weber and Dave Kellogg. It’s become a substantial learning archive.
Demand for clear, well-written metric definitions is real. MetricHQ helps business users and data teams speak a common language.
Giving MetricHQ its Own Space
In July 2023, MetricHQ moved to its own domain. The mission extends beyond Klipfolio and benefits from an independent home built around community contributions.
Metrics and KPIs connect to decisions and performance. That network is easier to navigate when experts share practical context, examples, and pitfalls.
“Customer Lifetime Value” is a popular entry on MetricHQ. Each metric includes a definition, a calculation, and additional guidance.
Opening metrichq.org to broad participation supports cross-pollination of ideas and shared learning. This open approach democratizes access to knowledge so anyone can learn from experienced practitioners.
Inviting expert contributors adds depth and varied perspectives. Their real-world insights shape comprehensive definitions and methods, fuel for data literacy and decision-making confidence across business teams.
New: AI-powered Metric Assistant
To reduce barriers to understanding metrics, MetricHQ now includes an AI Metric Assistant. It answers metric-related questions such as definitions, calculation methods, and interpretation.
The assistant uses a large language model (LLM) and MetricHQ’s knowledge base to provide clear, concise answers. It understands how metrics relate to each other and responds in plain language.
The system improves over time as usage grows. More questions surface edge cases, which leads to better guidance. The result: faster answers and stronger shared understanding across your organization.
MetricHQ’s independent home and assistant aim at the same outcome: better decisions through better understanding of metrics.
