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Allan Wille, Co-Founder

Allan is the CEO and co-founder of Klipfolio and one of the most passionate and innovative leaders in the data analytics and business intelligence industry. Allan founded Klipfolio, his first data visualization startup, more than 20 years ago. It’s since become one of the best-known companies in the data analytics world. With the launch of PowerMetrics and MetricHQ, Allan continues to innovate how founders and other leaders make better business decisions based on trusted and well-defined metrics.

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Top Six Data and Analytics Trends – 2024

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Promoting data literacy with metrichq.org and the power of AI

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Our metric-centric product vision – Business Intelligence ahead of its time

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With so much data out there, why is there so little trust?

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Why it's so hard to choose independent board members – and why it's important to get it right

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The Evolution of Analytics

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25 Metrics to Track in a Product-Led SaaS Company

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Blood, sweat and metrics: Creating an online KPI/metrics community

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Seven tips for maximizing the benefits of KPIs

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Mastering the funnel: Mapping your customer’s journey to revenue growth

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It's not about the database. It's about you. The biggest Klipfolio update ever.

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True Trials: How we went beyond industry standards to develop our own, better metrics

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How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics

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Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business

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How we are using A-B testing to refine our pricing model – Part 2

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How we are using A-B testing to refine our pricing model – Part 1

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Why understanding unit economics is important to your business

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6 dashboards I use daily - with live links

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The Power of Tracking Public Opinion

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Are you spending too much money acquiring new customers?

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The value of monitoring how prospects convert into paying customers

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The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it

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It's about time – behind the scenes of Klipfolio getting funded

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Case Study - Summit Sports