Facebook Engagement Dashboard

How can a Facebook dashboard improve your social media performance?

Facebook has evolved from just another social media platform to a place where people form opinions and make decisions. This includes brand engagement, product purchases, and most importantly, publicly sharing affinity for a company. With over a billion daily active users, Facebook is an impressive platform to build customer relationships. Grab your slice of the Facebook pie by leveraging a Facebook dashboard to track key metrics including engagement, likes, follows, and shares.

What are the best KPIs for Facebook dashboards?

Here are some of the most popular Facebook metrics tracked by social media marketers.

• Content Engagement
• Page Likes
• Follows and New Followers
• Shares
• Post Likes
• Post Engagement Rate
• Post Reach
• Post Impressions

What are the best KPIs for Facebook dashboards?

Your Facebook dashboard should track three overarching themes that determine the success of your Facebook page: engagement, growth, and reach. Start by measuring your audience engagement with your content by tracking the number of likes, shares, comments, and other post engagement. If you see your Post Engagement Rate increase over time, you’re likely posting content that your audience loves to interact with.

Next, track the growth of your Facebook presence by comparing your metrics across time periods. See a dip in Followers this month? Perhaps you need to reevaluate your target audience or publish more engaging content. In most cases, it’s more important to see a steady increase in engagement and followers than to worry about gaining a large following all at once.

Finally, focusing part of your strategy on increasing Reach helps increase your New Followers count which can lead to increased engagement in the long run. Make sure you post at the appropriate time according to your audience insights for maximum reach.