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New Followers

What is New Followers?

This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take a specific action to follow your account.

Alternate names: New Follows, New Friends, New Fans

How to calculate New Followers

ƒ Count(New followers)

Example

Last month, you had 5,500 followers on Twitter. This month you gained 500 New Followers. Assuming you didn’t lose any followers, you now have 6,000 followers.

More about this metric

This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take an action to follow your account.

New Followers can indicate the success, or in some cases, failure of social media activity. If you experience a spike in New Followers, you should examine your social media activity to see if a particular post or content caused the spike. If you understand why you had the surge, you should be able to replicate it. Similarly, if you experience a sudden decrease in New Followers, you’ll want to investigate the reason, and retool.

Additional New Followers recommended resources

Quicksprout on tracking your social media subscribers and followersFour LinkedIn Metrics you should be tracking by Alex Embling

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