Date created: Oct 27, 2020 • Last updated: Feb 24, 2022
What is New Followers?
This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take a specific action to follow your account.Alternate names: New Follows, New Friends, New Fans
New Followers Formula
How to calculate New Followers
Last month, you had 5,500 followers on Twitter. This month you gained 500 New Followers. Assuming you didn’t lose any followers, you now have 6,000 followers.
Start tracking your New Followers data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your New Followers instantly.
How to visualize New Followers?
To visualize your New Followers data, use a summary chart to compare the current value to a previous time period. this lets you monitor the situation and rectify any sudden drops in followers.
New Followers visualization example
vs previous period
Summary ChartHere's an example of how to visualize your current New Followers data in comparison to a previous time period or date range.
More about New Followers
This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take an action to follow your account.
New Followers can indicate the success, or in some cases, failure of social media activity. If you experience a spike in New Followers, you should examine your social media activity to see if a particular post or content caused the spike. If you understand why you had the surge, you should be able to replicate it. Similarly, if you experience a sudden decrease in New Followers, you’ll want to investigate the reason, and retool.