Social Media Monitoring Dashboard

Why use a social media monitoring dashboard?

You do it all. You track your Facebook page stats, monitor your LinkedIn mentions, respond to questions on YouTube, and post fun, glossy pictures on Instagram. While your social media strategy may be on point, you may still be jumping from platform to platform in a tiring effort to monitor all your social media accounts. Or, you could use a social media monitoring dashboard to bring all your metrics together in one place.

Top five social media metrics to track campaign effectiveness:

• New Followers by Month
• Post and Page Reach
• Post Engagement Rate
• Mentions and Shares
• Retweets and Comments

What should you track in a social media monitoring dashboard?

Track key metrics from each social media account you own or monitor. Think about each platform on its own: which metrics do you track on a daily, weekly, or monthly basis? You may want to give preference to metrics that you track more often, such as reach and engagement metrics. Alternatively, you can create a monthly social media monitoring dashboard to check your progress over time. For this scenario, time series metrics such as monthly new subscribers, audience demographics, or channel views might be better suited.

These metrics basically do two things: gives you a view into your social platforms followers and likes, and shows your most recent posts, conversations, and engagements on these platforms. You can display this dashboard on an office wallboard or a TV dashboard to keep an eye out on social progress and buzz topics.

Twitter Metrics

Twitter Followers

This metric gives social marketers a count of your current Twitter followers.

Recent Tweets

Keep an eye on posts in your Twitter feed.

Instagram Metrics

Instagram Followers

It’s not always about how many likes you get on a post, it’s about how many people are served up your content! This metric gives social marketers a count of their current Instagram followers.

Recent Posts

Get a view into your account’s latests posts and it’s likes and comments.

Facebook Metrics

Facebook Page Likes

This Facebook metric gives social marketers a view to their current Facebook Page Likes.

Recent Posts

Facebook posts are great for visibility. Track your posts and check in on their engagement with this metric.

YouTube Metrics

YouTube Channel Subscribers

LinkedIn is the premier social platform for professionals and companies alike. Followers of your profile see your company’s updates on their timeline. Social marketers get a current count on their LinkedIn followers with this metric.

Recent Posts

Monitor your recent video views and comments with this Recent Posts metric.

LinkedIn Metrics

LinkedIn Followers

LinkedIn is the premier social platform for professionals and companies alike. Followers of your profile see your company’s updates on their timeline. Social marketers get a current count on their LinkedIn followers with this metric.

Recent Posts

LinkedIn posts are a great way to gain visibility. Track their interactions to see what content drives more engagement.

Pinterest Metrics

Pinterest Followers

This metric gives social marketers the ability to stay on top for your follower count on Pinterest in real-time.

Recent Pins

Track you latest and most popular pins with this metric.