Your brand powered by data-driven marketing.
Marketing occupies a fascinating position at the intersection of art and science. On one hand, top marketers tap into their creativity and artistic skill-set to craft campaigns that resonate with their audience; on the other hand, they constantly measure and analyze the performance of each campaign to refine their messaging and optimize their performance. Use these marketing KPIs and metrics to ensure your team has the data they need to perform to their full potential.
Measure how much revenue a marketing campaign generates compared to the cost of running that campaign.
Measures and analyzes how your audience moves through a campaign from one step to the next.
Measure the success of campaigns or websites at reaching a target audience and prompting them to complete a positive action.
Measures how effective your marketing campaigns are at generating increased revenue and sales.
Measure where your website traffic comes from and provides a comparison of major traffic sources such as Search, Direct, and Referral.
Measures the performance of SEO campaigns using a variety of criteria such as goal completion rate, click through rate and keyword ranking.
Measure the effectiveness of marketing campaigns at generating leads for each dollar spent on that campaign.