Marketing Metrics and KPI Examples
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Marketing occupies a fascinating position at the intersection of art and science. On one hand, top marketers tap into their creativity and artistic skill-set to craft campaigns that resonate with their audience; on the other hand, they constantly measure and analyze the performance of each campaign to refine their messaging and optimize their performance. Use these marketing KPIs and metrics to ensure your team has the data they need to perform to their full potential.
Measures the return on a marketing investment (time or ad spend) in terms of the achievement of a specific growth target.
Measures how effective your marketing campaigns are at generating increased revenue and sales.
Measure where your website traffic comes from and provides a comparison of major traffic sources such as Search, Direct, and Referral.
Measures and analyzes how your audience moves through a campaign from one step to the next.
Measure the success of campaigns or websites at reaching a target audience and prompting them to complete a positive action.
Measures the quality of an inbound lead based on predetermined criteria and targets.
Measures the number of external links to a website. The more external links you have pointing to your website, the more popular it will be.
An aggregate measure of social perceptions, moods and attitudes that can be attributed to a particular brand or idea.
Net Promoter Score or NPS® is a measure of a customer base’s willingness to promote a product or service to colleagues and friends. It is based on the results of a current customer survey, which asks respondents to answer the following question: (on a scale of 1-10) “how likely is it that you would recommend (brand or product X) to a friend or colleague?”
Measures the performance of SEO campaigns using a variety of criteria such as goal completion rate, click through rate and keyword ranking.
Measures the last action your audience takes as a result of participating in one of your marketing campaigns.
Measure the effectiveness of marketing campaigns at generating leads for each dollar spent on that campaign.
Measure how effective campaigns are at generating actions and interactions with your target audience.