Unit Sales to Average Market Unit Sales
Measure the total share of the market that your company currently holds with their product.
Guide to Sales KPIs & Metrics
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Formula
(Total sales volume / Average sales volume in market) x 100
Services
Role
C-LevelOverview
Track your total sales share of the industry with the Unit Sales to Average Market Unit Sales metric, and gain inside of the dominance of your company within the market.
Reporting frequency
Quarterly
Example of KPI target
78% of average revenue
Audience
CEO
Variations
Sales volume as a percentage of average market unit sales
