Unit Sales to Average Market Unit Sales

Measure the total share of the market that your company currently holds with their product.

Sales KPI Examples | Unit Sales to Average Market Unit Sales

Overview

Track your total sales share of the industry with the Unit Sales to Average Market Unit Sales metric, and gain inside of the dominance of your company within the market.

Formula

(Total sales volume/Average sales volume in market)x100

Reporting frequency

Quarterly

Example of KPI target

78% of average revenue

Audience

CEO

Variations

Sales volume as a percentage of average market unit sales