AgencyAnalytics alternative ·
Klipfolio vs AgencyAnalytics
Client dashboards that reach past marketing, or an all-in-one marketing portal? Compare data reach, calculation depth, white-labelling and how each prices a growing client list.
Comparing Klipfolio Klips, our dashboard product. Explore the upcoming AI analyst.
At a glance
| AgencyAnalytics | ||
|---|---|---|
| Best for | Agencies & resellers | Marketing agencies |
| Starting price | $160 / mo | $20 / client / month |
| Pricing model | Flat, unlimited users | Per client |
| Connectors | 130+ | 90+ |
| Free option | 14-day trial | 14-day trial |
The short answer
Klips or AgencyAnalytics?
Klips suits agencies whose client dashboards mix marketing with CRM, finance or operations data, built with spreadsheet-style formulas and custom visuals. AgencyAnalytics suits marketing agencies that want a white-labelled client portal, SEO add-ons and AI insights at a simple per-client price.
Choose Klips if…
- YesYour clients want marketing, sales, finance and operations data in one dashboard.
- YesYou need a REST API connector and SQL databases without a volume contract.
- YesYou want spreadsheet-style formulas and custom HTML/JS visuals.
Choose AgencyAnalytics if…
- YesYour reporting is mostly SEO, PPC and social for marketing clients.
- YesYou want rank tracking and AI-visibility tracking as add-ons in the same tool.
- YesYou prefer a per-client fee with white-labelling included at any size.
What sets Klips apart from AgencyAnalytics
- 01
Data beyond marketing channels
Klips includes 130+ connectors plus a generic REST API connector, so client dashboards can pull CRM, finance and operations data from almost any JSON or XML API. AgencyAnalytics focuses its 90+ integrations on marketing, with SQL database connectors offered on its 25+ client volume plans.
- 02
Spreadsheet-style formulas and visuals
Klips gives you 100+ spreadsheet-style functions and custom HTML/JS visuals, so a metric can match exactly how each client defines it. AgencyAnalytics custom metrics combine integration metrics with arithmetic operators, which covers most campaign KPIs.
- 03
Client dashboards on the wall
Klips TV mode puts live dashboards on an agency wallboard or a client's office screen, refreshing on schedule. AgencyAnalytics delivers through its client portal, shareable report links and scheduled emails.
Feature comparison
- Yes Included
- Partial Limited or add-on
- No Not available
- 1 Vendor source
| Feature | Klips | AgencyAnalytics |
|---|---|---|
| Agencies & client reporting | ||
| Multi-client account management | Yes | Yes1Each client gets its own dashboards, reports and client logins. |
| White-label & custom domain | Agency Pro+ / add-on | Yes1Logo, colours, custom domain and custom email included. |
| Deploy templates across clients | Yes | Yes4Client templates set up dashboards and reports for new clients. |
| Data connections | ||
| Pre-built connectorsAll included on every Klips plan | 130+ | 90+1Marketing integrations. |
| SQL databases & cloud warehouses | Yes | 25+ client plans3BigQuery, MySQL, Redshift, PostgreSQL and Snowflake, offered with volume pricing. |
| Spreadsheets & cloud filesExcel, CSV, Google Sheets, Drive, OneDrive, SharePoint | Yes | Google Sheets1 |
| Building dashboards | ||
| Spreadsheet-style formulas | 100+ functions | Partial5Custom metrics combine metrics with arithmetic operators. |
| Combine sources in one visual | Yes | Yes5 |
| Pre-built dashboard templates | Yes | Yes6 |
| Sharing & access | ||
| User pricing | Unlimited users | Unlimited users1Unlimited staff and client users. |
| Live dashboard links, no login | Grow+ / Lite+ | Partial7Report links need no login but keep the layout from when they were shared; dashboards use client logins. |
| Scheduled email reportsKlips: PDF or image snapshots | Grow+ / Lite+ | Yes1 |
| Embed interactive dashboardsKlips embeds as live-updating images; interactive dashboards share by link | Partial | Partial8Embeds the white-labelled client login in an iframe. |
| Security & admin | ||
| Custom roles & permissions | Yes | Yes1 |
| AI & automation | ||
| REST management API | Yes | Yes2 |
| MCP server for AI assistantsLets Claude, ChatGPT and agents work with your Klips account | Yes | Yes9For admins and staff users, one client at a time. |
| Ask questions in plain EnglishKlips AI is a Chrome-based AI assistant, available on all plans | Klips AI | Yes1AgencyAI with Ask AI. |
Some capabilities need a specific plan, add-on or setup. Features we couldn’t confirm from AgencyAnalytics’s own documentation are left out, and connector counts use each vendor’s own definition. Numbered links go to the vendor pages behind each answer.
Pricing compared
Klips
$160 / month
Agency Starter: 5 client accounts, billed annually
- Unlimited users, including client viewers
- White-label bundle included on Pro and Premier
- 14-day free trial, no credit card
AgencyAnalytics
$20 / client / month
Core plan, billed annually (USD)
- Unlimited staff, client users, reports and dashboards for each client.
- Discounted per-client rates and database connectors for 25+ clients.
- Rank Tracker from $41.67/month and AI Tracker from $20.83/month, billed annually.
Klips prices are in USD, billed annually. AgencyAnalytics pricing reflects the plan named above, checked October 29, 2026; taxes, add-ons and usage charges may apply.
Switching from AgencyAnalytics
- Step 1
Start with one client
Pick a client whose report mixes standard marketing sources with a custom metric. List its integrations, custom metrics, scheduled reports and who logs in.
- Step 2
Connect and rebuild in Klips
Connect the same accounts with Klips' included connectors and recreate custom metrics as formulas. Add the data AgencyAnalytics couldn't reach through the REST API connector, then reconcile totals for the same date range.
- Step 3
Roll out across client accounts
Save the approved dashboards as a template and deploy it to each client account. Then add client viewers, published links and scheduled email reports.
Frequently Asked Questions
Sources & methodology
Written by Klipfolio. AgencyAnalytics details come from AgencyAnalytics’s public pricing and product documentation, checked on October 29, 2026; Klips details come from our current product and pricing. Features and prices change, so confirm with each vendor before you decide. A listed capability doesn’t mean the two work identically. All trademarks belong to their respective owners.