Whatagraph alternative ·
Klipfolio vs Whatagraph
Custom client dashboards across the business, or a marketing data hub with AI agents? Compare data reach, transformations, branding and the plan you need to start.
Comparing Klipfolio Klips, our dashboard product. Explore the upcoming AI analyst.
At a glance
| Whatagraph | ||
|---|---|---|
| Best for | Agencies & resellers | Large marketing agencies |
| Starting price | $160 / mo | €699 / month |
| Pricing model | Flat, unlimited users | Source credits & agent usage |
| Connectors | 130+ | 60+ |
| Free option | 14-day trial | Demo on request |
The short answer
Klips or Whatagraph?
Klips suits agencies of any size that build client dashboards from marketing, CRM, finance and database data, with unlimited users from $160 per month. Whatagraph suits larger marketing teams that want a managed marketing data hub with blends, IQ agents and white-label reports, starting at €699 per month.
Choose Klips if…
- YesYou want to start small and add client accounts as you grow.
- YesYour client dashboards need data from a REST API or a SQL database.
- YesYou want spreadsheet-style formulas and custom HTML/JS visuals.
Choose Whatagraph if…
- YesYou need to clean, blend and store marketing data before reporting.
- YesYou want built-in AI agents for reporting workflows and alerts.
- YesYou report at a scale where 50+ source credits fit your client roster.
What sets Klips apart from Whatagraph
- 01
A lower starting point
Klips Agency starts at $160 per month billed annually, with unlimited users including client viewers and 130+ connectors included. Whatagraph Max starts at €699 per month billed annually for 50 source credits, which suits larger marketing teams.
- 02
130+ connectors plus REST
Klips includes 130+ connectors, SQL databases and a generic REST API connector, so client dashboards can pull CRM, finance and operations data on demand. Whatagraph centres its 60+ integrations on marketing, with BigQuery, Snowflake, Google Sheets and a push-based Custom API for other data.
- 03
Formulas and custom visuals
Klips has 100+ spreadsheet-style functions and custom HTML/JS visuals for metrics that don't fit a standard chart. Whatagraph's Data Hub offers custom metric formulas, AI-built dimensions and blends, aimed at preparing marketing data.
- 04
Automate client accounts by API
The Klips REST management API lets you script client account setup and asset management as your roster grows. Whatagraph's public API is a Prime add-on, above its Max plan.
Feature comparison
- Yes Included
- Partial Limited or add-on
- No Not available
- 1 Vendor source
| Feature | Klips | Whatagraph |
|---|---|---|
| Agencies & client reporting | ||
| White-label & custom domain | Agency Pro+ / add-on | Yes; domain Prime add-on1Branding on Max; custom report domain is a Prime add-on. |
| Deploy templates across clients | Yes | Yes1Linked report templates. |
| Data connections | ||
| Pre-built connectorsAll included on every Klips plan | 130+ | 60+2 |
| SQL databases & cloud warehouses | Yes | BigQuery, Snowflake2 |
| Spreadsheets & cloud filesExcel, CSV, Google Sheets, Drive, OneDrive, SharePoint | Yes | Yes2Google Sheets. |
| Building dashboards | ||
| Data modelling & joins | Yes | Yes3Blends with left, inner, full or cross joins. |
| Spreadsheet-style formulas | 100+ functions | Partial3Custom metric formulas built from metric variables. |
| Combine sources in one visual | Yes | Yes3 |
| Pre-built dashboard templates | Yes | Yes4 |
| Sharing & access | ||
| User pricing | Unlimited users | Unlimited users1 |
| Live dashboard links, no login | Grow+ / Lite+ | Yes5 |
| Password-protected links | Grow+ / Lite+ | Yes5 |
| Scheduled email reportsKlips: PDF or image snapshots | Grow+ / Lite+ | Yes1Automated emails with PDF. |
| Security & admin | ||
| SAML single sign-on | Plan / add-on | Prime add-on1Max uses Google login; SAML is a Prime add-on. |
| AI & automation | ||
| REST management API | Yes | Prime add-on1 |
| MCP server for AI assistantsLets Claude, ChatGPT and agents work with your Klips account | Yes | Yes1Managed MCP. |
| Ask questions in plain EnglishKlips AI is a Chrome-based AI assistant, available on all plans | Klips AI | Yes1Whatagraph IQ chat and IQ agents. |
Some capabilities need a specific plan, add-on or setup. Features we couldn’t confirm from Whatagraph’s own documentation are left out, and connector counts use each vendor’s own definition. Numbered links go to the vendor pages behind each answer.
Pricing compared
Klips
$160 / month
Agency Starter: 5 client accounts, billed annually
- Unlimited users, including client viewers
- White-label bundle included on Pro and Premier
- 14-day free trial, no credit card
Whatagraph
€699 / month
Max, from 50 source credits, billed annually (EUR)
- Unlimited users and reports, with IQ agents at Base usage.
- Each connected source uses one credit; heavier agent usage moves to higher tiers.
- Prime is custom-priced and adds SAML, a public API and a custom report domain as add-ons.
Klips prices are in USD, billed annually. Whatagraph pricing reflects the plan named above, checked October 29, 2026; taxes, add-ons and usage charges may apply.
Switching from Whatagraph
- Step 1
Map sources, blends and templates
List each client's connected sources, blends, custom metrics and linked report templates. Note any warehouse transfers or Custom API feeds.
- Step 2
Rebuild one client in Klips
Connect the same accounts with Klips' included connectors, recreate custom metrics as formulas and join sources in the Klips data model. Reconcile campaigns, currencies and date ranges against the Whatagraph report.
- Step 3
Deploy across client accounts
Save the approved dashboard as a template and deploy it to each client account. Then set up client viewers, published links and scheduled email reports.
Frequently Asked Questions
Sources & methodology
Written by Klipfolio. Whatagraph details come from Whatagraph’s public pricing and product documentation, checked on October 29, 2026; Klips details come from our current product and pricing. Features and prices change, so confirm with each vendor before you decide. A listed capability doesn’t mean the two work identically. All trademarks belong to their respective owners.