Trial Accounts Metric
Measure the number of open trial accounts.
Overview
The number of trials in progress helps you determine the initial interest and commitment to your product. A portion of these trial will eventually turn into paying customers, increasing your Trial Conversion Rate, so it is important to keep track of trial user count and behaviour.
Formula
Total number of trial accounts
Reporting frequency
Daily
Example of KPI target
2000 accounts
Audience
CEO, CFO, CMO, Sales team, Marketing team
Variations
Test accounts
