Why Klipfolio for Google Analytics reporting?

Say goodbye to manual reporting and hello to automated Google Analytics Web based marketing reports

At Klipfolio we understand how valuable your time is. Daily, weekly, monthly, quarterly and year-end reporting can be tedious, which is why we’ve made it easy for you. With Klipfolio, you can export your data insights to be included in your reports instantly. You'll save your time and money.

Looking for more from your Google Analytics data? Klipfolio has you covered. Build the custom data insights and visualizations you need to help track and monitor the performance of your business, without the hassle of repetitive data diving. With advanced analytics and business intelligence features, you can leverge your business data for actionable insights.

Google Analytics report templates for a quick start

Interested in building Google Analytics reports but are unsure about how to get started? We can have you up and running in no time. Klipfolio offers pre-built Google Analytics report templates that will get you on track. We also offer a seamless integration with Google Analytics, meaning all you need to do to start pushing your data to Klipfolio is log into your Google account.

Connecting with your Google Analytics data

Integrate Klipfolio with your Google Analytics data

Easily integrate your Google Analytics data with Klipfolio to build any custom data visualization that you need. With GA as your data source, you can drill down and visualize the performance indicators you need to trck to make better decisions.

Integrating with data sources

Building an advanced, customized Google Analytics report

Ready to take your data to the next level? Klipfolio offers powerful tools that allow you to fully customize what you are pushing to Klipfolio, as well as how it’s presented. Even if you're not an expert, we have plenty of documentation to help you succeed and work smarter.

Bring in all your favourite data to complete your data story

Your data may be scattered in different places, so how do those puzzle pieces fit together? Use out-of-the-box, hassle-free connectors for hundreds of data sources, including Adwords, CRM software, spreadsheets, files, databases, and web services applications. Now you have virtual data warehouse with all your data sets in one click to visualize every metric that matters to you.

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Building Google Analytics reports for clients

Klipfolio is an ideal tool for agencies who are managing multiple campaigns on behalf of clients. Connecting your data sources in one place saves time by ensuring you don’t need to go 10 different places to monitor and optimize on behalf of clients. Klipfolio also updates in real-time, meaning you can provide clients with up-to-date info on how their campaigns are performing.

Client 1

Executive Reporting Report

Web Metrics Report

Sales Performance Report

Accounts Health Report

Social Media Status Report

Google Analytics Reporting fundamentals

For all the benefits of Google Analytics, it does have one principle drawback. Staying on top of the reams and reams of data the tool offers is difficult.

For example: It can be very time-consuming if you need to regularly go in and look at how you’re performing in a number of different metrics. What’s more, the learning curve for the Google Analytics interface is somewhat steep. That means not everyone has the ability to go in and grab the data they want.

Combine that with the dozens of other tools that your average digital marketer (or other Google Analytics user) makes use of on a daily basis, and all of a sudden monitoring your performance quickly becomes an unwieldy prospect.

That’s where an analytics report can help.

Trends

How has your website been performing over time? Your latest campaign?

Sometimes, to go forward, you have to look back. Having access to performance trends over time not only helps you infer what you need to improve to make your next efforts even more successful, but it helps you identify where there was a lull.

Comparing your current status with that of yesterday, last week, last month, or last quarter helps you gauge your forward motion and what needs to be done to keep up the positive work, or in some cases, rectify underperforming assets.

Below is a list of a few metrics that help you track your trends:

Audiences

Are you reaching your key audiences? If not, then what audiences are you reaching?

What you publish, how you publish, how it looks, and how it’s shared all have an effect on your audience metrics, so it’s important to keep an eye on who’s interacting with your content.

Tracking your audience on a report helps you answer your most pressing user-base and customer prospect questions.

Here are some helpful metrics for you to track regarding your audience:

Goals

Seeing user interaction is great, but does it really matter if none of the actions are leading to goal conversions?

Successfully prompting your viewers to complete goals likewise brings YOU success, and it’s important to know how effective your call to actions and various prompts are at converting.

Check out a few of our suggested (and pre-built) metrics to best monitor your goal conversions:

Go from good to great, making key business decisions with Google Analytics reports

Now let's talk Google Analytics since it is the most widely used web analytics platform.

For all the benefits of Google Analytics (GA), it does have one select drawback. With reams and reams of data offered by the tool, it is difficult to stay on top of it all. That means you could be missing out on some key insights that could help you grow your business and facilitate success.

For example: It can be very time-consuming if you need to regularly go in and check in on how you’re performing in a number of different metrics and stats. What’s more, the learning curve for the Google Analytics interface is somewhat steep. That means not everyone has the ability to go in, view and grab the data they want.

Combine that with the dozens of other new tools that your average digital marketer (or other Google Analytics account user) makes use of on a daily basis, and all of a sudden monitoring your performance quickly becomes an unwieldy prospect.

Also, many of us agile marketing teams still can't get away from using a spreadsheet to capture the data we need to track performance. With business intelligence software you can turn those Google sheets into an easier way to analyze and share visual analytics for the decisionmakers in your business.

That’s where pre-built, scheduled reports can help.

In the case of Google Analytics, a report’s principal benefit is in connecting you to a real time update on how you are performing against key metrics.

No more waiting for your big data analyst team or data scientist to give you an update, no more rooting through the Google Analytics interface, and no more delaying key business decisions until quarterly report time.

Reports are particularly useful for executives and managers who want to get regular updates on their organization’s key performance while filtering out the metrics that are less important.

However, analytics tools also hold benefits for managers and data-driven leaders as well. Less time devoted to checking in on performance means you can devote more resources to developing strategy. It also ensures you know right away when a campaign or initiative isn’t meeting expectations, allowing you to quickly shift your tactics or take other corrective action.

Learn More about Klipfolio

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