Social Media KPI Example - YouTube Channel Subscribers Metric

Overview

The YouTube Channel Subscribers metric gives your team insight on just how many people are investing time in your videos, and how many people are interested in receiving notifications every time your post a new video.

Formula

(Gained subscribers - Lost Subscribers) + Total Subscribers at the beginning of period

Reporting frequency

Monthly

Example of KPI target

2352 subscribers

Audience

Social Media Manager, Marketing team

Variations

YouTube Subscribers

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