Marketers Working From Home: Level Up With The Best Books, Podcasts, and Webinars

The work environment for many marketers across the world has changed dramatically as of late. With so many marketers new to the whole “working from home” thing, there has been some serious adjusting of how we work our 9-5 jobs.

A new work from home routine can be overwhelming, especially for marketers with children at home or pets to take care of, but at the same time, being at home all day frees up time for us to educate ourselves and improve our marketing skills through learning.

Building your skills during your downtime

If you have decided that now is the time to level up your skills as a marketer, we have three great lists for you to explore.

We have compiled what we believe, here in the Klipfolio marketing team, to be the top five books, podcasts, and webinars to check out during your downtime while working from home.

The following categories have been curated with digital marketers in mind along with independent consultants, advisors, and agencies who do marketing work for clients.

Let’s dive right in.

Top 5 Marketing Books

...in no particular order

1) Digital Marketing Strategies: Ultimate Guide to SEO, Google Ads, Facebook & Instagram Ads, Social Media, Email Newsletters

Topic: Learn how to implement a “Divide and Conquer” method to improve digital marketing conversion.

Level Up: SEO, Paid Ads, Social Media

Author: Koray Odabasi

Good Reads Rating: 5 Stars

2) Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Topic: Learn how to use ‘Permission Marketing’ to offer consumers incentives to accept your advertising voluntarily.

Level Up: Key Messaging, Advertising

Author: Seth Godin

Good Reads Rating: 3.93 Stars

3) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Topic: A personal favorite of mine. This book taught me everything I needed to know about running high quality social media programs and campaigns. Published in 2013, this book still holds up and can turn you into a social media sage.

Level Up: Social Media

Author: Gary Vaynerchuk

Good Reads Rating: 4.05 Stars

4) Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance. Third Edition.

Topic: This textbook is for the hardcore learner who wants to discover everything there is to know about marketing metrics and data.

Level Up: Marketing Data, Performance Measurement, Data Visualizations

Authors: Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David J. Reibstein

Good Reads Rating: 4 Stars

5) The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know

Topic: This one is for the consultants, advisors and agency workers out there. I think the title is self-explanatory.

Level Up: Customer Service, Advertising

Author: Robert Solomon

Good Reads Rating: 3.89 Stars

Top 5 Marketing Podcasts

...in no particular order

1) Marketing School

Topic: This podcast offers up unconventional marketing wisdom from some of the best marketing thought leaders in the game.

Level Up: General Marketing

Hosted by: Neil Patel, Eric Siu

Length: Short - 10 Minutes

2) Copyblogger FM

Topic: A look at the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and more.

Level Up: Content Marketing, Email Marketing

Hosted by: Darrell Vesterfelt, Tim Stoddart

Length: Fairly short - 15 to 30 Minutes

3) Perpetual Traffic

Topic: This is especially great for marketers who manage their clients’ SEO and PPC campaigns. It’s also great for marketers who manage campaigns for the company they work for.

Level Up: SEO, Paid Ads, Client Management

Hosted by: Ralph Burns, Keith Krance, Molly Pittman

Length: A bit longer- 45 minutes or so

4) The Science of Social Media

Topic: This is put on by the social media company Buffer, which should tell you how good it is. The podcast provides a weekly discussion with social media stories, insights, experimentation, and learnings from industry experts.

Level Up: Social Media

Hosted by: Various Hosts

Length: Short - 10 to 20 Minutes

4) Demand Gen Chat

Topic: Geared towards B2B marketing teams like ours at Klipfolio, this podcast is chock full of information about fueling ‘top of funnel’ and improving conversions.

Level Up: Demand Generation, Top of Funnel Growth, Marketing Automation, SEO

Hosted by: Various Hosts

Length: Fairly Short - 20 to 30 Minutes

Top 5 Marketing Webinars

...in no particular order

1) Content ROI - How to Measure, Prove and Optimise the Value of Your Content

Topic: Everything you need to understand about content that drives the most ROI for your business.

Level Up: Marketing Metrics, SEO

Hosted by: HubSpot - Jonathan Williams and Ashley Ward

2) Build agency reports that WOW your clients

Topic: The title says it all! This webinar was built specifically for agencies and consultants who manage campaigns for their clients and want to provide next level, automated, real-time reports for them.

Level Up: Client Reporting

Hosted by: Klipfolio - Various Hosts

3) Building a Content Strategy: Setting the Foundation for High-Velocity Content Production

Topic: This webinar covers tips for content strategizing, copywriting, and content creation. It also explain how to effectively execute key messaging strategies.

Level Up: Content Marketing, Key Messaging

Hosted by: Marketo - Garrett Ruiz

4) How to Build Your Website Traffic with Evergreen Content and Social Media

Topic: Learn how to boost website traffic with evergreen content and a sound social media strategy.

Level Up: SEO, Content Marketing, Social Media

Hosted by: Buffer and Ahrefs - Brian Peters and Tim Suolo

5) Productivity Tips For Teams

Topic: If you are like me and working with a remote team of marketers, this one is for you. Learn how to improve your team's communication, collaboration, and execution.

Level Up: Marketing Leadership, Remote Communication

Hosted by: Trello - Lauren Moon and Leah Ryder

Bonus recommendations from rockstar marketer, Erin Blaskie, Director of Marketing at Fellow

Erin’s favorite book…

"It’s a tie between Hacking Growth by Sean Ellis and Morgan Brown and Obviously Awesome by April Dunford."

Erin’s favorite podcast…

"Without a doubt, Everyone Hates Marketers."

Erin’s favorite webinar…

"I’ll watch anything from the Drift team!"

One final tip from the Klipfolio marketing team…

On top of taking the time to check out all of the great content above, I recommend exploring new ways to track your performance while working from home.

Happy learning!