Data Driven Agency Series Chapter 2: Using data to foster lasting customer relationships
Published 2018-10-15, updated 2023-02-01

Summary - Explore 5 ways to build partnerships that last, including goals and skills alignment, open and consistent communication, and mutual respect.
Before we break down how to build better partnerships (that last!), we thought it would be fun to look at some insights on cultivating business relationships.
5 Ways to Build Better Partnerships:
- Ensure you and your partner are on the same page
- Align your skill sets
- Open communication and mutual respect
- Consistent communication
- Define who does what ahead of time

- Ensure you and your partner are on the same page
- Align your skill sets
- It’s not just business, but personal too
- Consistent communication is key
- Define who does what...ahead of time
One of the main ways your partnership could fail is if you and your partner have different definitions of success and thus focus your efforts in different directions. By being up front with what success looks like, both of you will be working towards a common goal.
By understanding the strengths and weaknesses of your partners, you can give and take… meaning each of you can leverage your strengths and use your unique skill sets to complement one another.
Open communication and mutual respect are the bread and butter of any successful relationship. Never underestimate the power of a little TLC.
Despite disagreements or variance in ideas between you and your partner, remaining respectful and open-minded throughout the process will allow your relationship with one another to be more fruitful and rewarding. Be kind to one another.
Do this by grabbing a coffee or beer or Kombucha (if you are into that) every few weeks with your partner (and put it in your calendar as a recurring meeting so you don’t forget!). This allows for open dialogue about anything. By being open and honest, when issues inevitably come up, big or small, you will be in the best possible position to work through them. Together.
By defining which partner does what, you avoid doubling down on efforts. No point in doing things twice. Although the roles may change over time, establishing them up front will avoid conflict and overlap, optimizing collaboration efforts. And, if you don’t like doing something, share it with your partner, maybe they love doing what you hate. This give and take is the beauty of business partnerships.
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