Website Bounces

Date created: Jan 15, 2019  •   Last updated: Oct 15, 2020

What is Website Bounces?

Website Bounces is the count of sessions that trigger only one request. For example, when a page is opened and then exited without triggering any other activity. Website Bounces are often presented as Bounce Rate, which is simply the count of single page visits divided by total visits to the page.

Alternate names: Bounce Rate

Formula

ƒ Count(Bounces)

Website Bounces

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What is a good Website Bounces benchmark?

Bounce rates can vary from a low of 35%, for very compelling content, to over 80% for click-bait and low-intent pages.

More about this metric

Website Bounces or Bounce Rate is a measure of stickiness, and is a good starting point when analyzing the fit of your content to the users you are attracting. In other words, it's those two fundamental elements, the right audience, and the right content, that will impact how many single page visits, or bounces, you get.

Bounces will happen for a number of reasons, such as clicking "back", closing the browser window or tab, clicking on a link to a new website, typing in a new URL, or reaching a session timeout.

Keep in mind that if you have a single page website or a highly compelling landing page, users might find everything they need, and still be considered a bounce. For this reason, you should always look at related metrics, such as Average Time on Site to get a better understanding of the quality of your traffic and the performance of your content.

Recommended resources related to Website Bounces

Here is a good article on website bounce rates, broken down by industry, channel and device types.