Website Bounces

What are Website Bounces?

Bounces is the count of sessions that trigger only one request. For example, when a a page is opened and then exited without triggering any other activity. Bounces are often presented as Bounce Rate, which is simply the count of single page visits divided by total visits to the page.
Alternate names: Bounce Rate

Benchmark

Bounce rates can vary from a low of 35% for very compelling content, to over 80% for click-bait and low intent pages.

How to calculate Website Bounces

ƒ Count(Bounces)

Favourable trend

Less is better

Level of complexity

Beginner

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Date created: Jan 15, 2019

Latest update: Apr 14, 2019

Tell me more about this metric

Bounces or Bounce Rate is a measure of stickyness, and is a good starting point when analyzing the fit of your content to the users you are attracting. In other words, it's those two fundamental elements, the right audience, and the right content, that will impact how many single page visits, or bounces, you get.

Bounces will happen for a number of reasons, such as clicking "back", closing the browser window or tab, clicking on a link to a new website, typing in a new URL, or reaching a session timeout.

Keep in mind that if you have a single page website or a highly compelling landing page, users might find everything they need, and still be considered a bounce. For this reason, you should always look at related metrics, such as Average Time on Site to get a better understanding of the quality of your traffic and the performance of your content.

What do others say?

Here is a good article on website bounce rates, broken down by industry, channe…

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