Impress your clients with top-notch agency reporting and marketing analytics visualizations
As an inbound marketing agency, analytics are the powerful data that tell the story of your service offering's performance. With so many moving parts, and so many tools in your marketing stack we understand how important it is for you to showcase your results in a way that your clients will truly understand. Whether you offer SEO, PPC, content, email, or social we have you covered.
Why do so many agencies choose Klipfolio?
Marketing Reports & Dashboards to drive your Inbound Marketing Analytics
SEO is a core function used to measure website performance for organic search results. By analyzing key metrics such as SEO keyword ranking, click-through rate, and SEO traffic, you can determine top performing pages, top converting keywords, and areas of your website that need to be optimized.
Managing your social media marketing efforts means staying on top of analytics. From a monitoring perspective, having a social media dashboard brings key data points like social traffic and conversions, social followers, and Facebook ads campaign performance together all in one place.
As an inbound marketing agency, you know first hand the impact that good content can have on business.
To do content well, measuring your progress constantly is crucial. By setting up a content effectiveness dashboard, you can see metrics like blog subscribers, blog views, and keywords driving traffic in real time. So it’s easy to stay on top of your game.
You understand the importance of driving conversions while getting the lowest Customer Acquisition Cost (CAC) with the highest Return on Investment (ROI) means your campaigns are working. But how do you prove it?
Monitor all of your inbound marketing activities
Your customers are buying online, so ensuring you’re showing up in their searches is the key of any good content strategy. With dashboards, your inbound marketing analytics are all in one place.
Monitor how well your sales team is moving your inbound marketing leads through the sales pipeline. Which initiatives are bringing in the best leads and are they converting? Dashboards help you sync sales and marketing so you win everytime.
Lead nurturing can come in many forms depending on your company’s objectives. Whether you are focusing on driving engagement through content or active funnel engagement, staying on top of your sales data helps you remain focused. By building a sales dashboard, you can easily generate insights to set targets and project future sales performance.
As an Inbound Marketing Agency, your day-to-day is rarely the same due to a variety of tasks with competing deadlines. Project management dashboards are a great for you to measure and monitor individual campaigns and ensure your team remains on track.
Trusted by thousands of game changers in over 80 countries
"Setup is easy with Klipfolio. It has a large number of pre-built data sources that help agencies like ours set up dashboards quickly. Also, the price is right!"
Naveen Gabrani, CEO, Astrea IT
Klipfolio allows you to pull in data from all of the different marketing services you use to track your performance—and display precisely what you need in a single interactive dashboard. What does this mean for you? No more piecemeal reports or spreadsheets with multiple versions. Take control of the way you analyze your data.
As a marketing agency, you don’t want to get locked down by a the branding of your reporting software provider, you want to make your analytics dashboard unique to your case and for your clients to have a streamlined experience.
Klipfolio White Labelling gives you the capability to deliver fully customized inbound marketing reports to your clients. Whether you want to maintain brand consistency throughout your offering’s experience, or you want to deliver dynamic dashboards that match your clients’ branding, you can customize everything on the Klipfolio platform.
With white labelling, you can change:
- The product name
- Rename the terms Klips and Dashboards
- Links and Footer (that includes help, legal, powered by, and you can hide the copyright notice)
- Any support emails (once the domain alias and email redirection are both in place, you can replace the from address in emails sent out by the Klipfolio application)
- The Call to Action text in Embeds
- The Sign in, Footer and Email logos
- Favicon (you can replace the icon associated with your brand that appears in the user’s device home screen)
- The Home screen icon
With Klipfolio flexible Klip Editor, you can create virtually any metric iteration you’ve dreamed of from the ground up. Using formulas, filters, indicators, and annotations, you can manipulate your data and display exactly what you want on your or your clients dashboard.
You can also combine multiple data sources into a single visualization - even if they’re in different formats. For example, you can mash up a Google Analytics data source with a Salesforce data source, to create a custom KPI that relates web traffic to leads, trials or sales.
Accessibility and Sharing
Your clients are mobile, their reports should be too!
No matter where you are, no matter that time of day it is, Klipfolio dashboards can always be with you using our mobile apps for Apple and Android.
We also have tons of ways to share your marketing reports.
Whether your organization needs 1 seat or 1,000 (or 10,000+), we can handle it. Our user and group management model is inherently scalable and simply managed. Learn more about pricing.
You can share your dashboards with others by publishing links that provide view-only access. Publishing a link to your dashboard makes your dashboard accessible to people outside your account.
When publishing a link to your dashboard, you choose from the following options:
- Make it public and available via search
- Make it available to anyone with the link
- Make it available to anyone with the link and a password
You can set-up regular email reports based on individual data visualizations or entire dashboards. Schedule emails to go out to specific people, at specific times, and with what frequency.
This one is a pretty popular sharing method with our Agency partners. Individuals data visualizations and entire dashboards can be downloaded as an image or as a PDF (great for presentations and printed reports), and easily attached to an email.
You can set your dashboards to ‘full screen TV mode’ within Klipfolio, and display them on office wall boards and monitors via Airtame, Chromecast or Rise Vision. Multiple dashboards can be set up to display on rotation. Using wallboards to highlight your metrics is a great way to keep your team’s data-driven and ensure that you never lose sight on your performance.
You can embed individual data visualizations or entire dashboards with your website or host application, and the embed will look seamless. Use our simple drop down menus to adjust the size and look of the data visualization you want to embed, then generate the embed code with a click of a button, and drop it into your web page’s HTML.
Klipfolio enables users to annotate individual Klips and dashboards, to collaborate and share insights.
Once our Slack integration is enabled in your account settings, sharing individual Klips or dashboards with users or channels in Slack is quick and easy.
Whether you need help connecting with your data, building a metric, managing a client’s account, we’re here for you.
Our world-class support team is available at any time through our chat screen or support ticket.
But our support resources don’t stop there, we have a community forum and hundreds of articles on our Support Page that cover pretty much everything you could need to know about working in Klipfolio.
With white labelling, you can change:
Why do so many agencies use Klipfolio? There are quite a few reasons, but our 100+ integrations is a big one.
Your clients data may be scattered in different places, but with a dashboard all that data can be in one view. Use out-of-the-box, hassle-free connectors for hundreds of data sources, including spreadsheets, files, databases, and web services applications.
Sometimes there isn’t enough time to build. Other times, it’s a matter of convenience. Either way, we have your back.
Klipfolio’s Gallery houses hundreds of pre-built dashboards and Klips that are ready for you to add directly to your dashboard so you can get monitoring in minutes!
Monitor your Users, Sessions, and Pageviews vs. targets for the last 30 days.
Reach your current and month-to-month advertising goals with detailed metrics on each of your AdWords campaigns.
Make sure your ad campaign is generating traffic by monitoring your key Google Analytics campaign statistics for the time period of your choice.
With detailed metrics from Google Analytics on your site’s keyword performance, you’ll always know when to adjust your AdWords strategy.
See all our pre-built assets in the Gallery
Free 5 day course
Client reporting simplified, in daily bite-sized emails.
“I loved the short straight-to-the-point emails about KPIs and dashboards. I read all of them and I even kept some for later. Loved all the examples.”
- Audrey Hardou, Strategic IT Procurement Manager, Air Canada