Date created: Oct 7, 2020 • Last updated: Jul 25, 2022
What is Net Sales?
Net Sales consists of gross sales less any discounting, products returns, or damaged products. It is an accurate measure of the amount of money brought in by a business.
Net Sales Formula
How to calculate Net Sales
A business generates $500k in annual revenue, but incurs $10,000 in returns, $5,000 in damaged goods, and $20,000 in discounting. The net sales for that year is therefore $465k.
Start tracking your Net Sales data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Net Sales instantly.
How to visualize Net Sales?
If you want to view your overall Net Sales for the year, use a summary chart. You can also use this chart to compare your Net Sales to a previous time period.
Net Sales visualization example
vs previous period
Summary ChartHere's an example of how to visualize your current Net Sales data in comparison to a previous time period or date range.
More about Net Sales
Net Sales consists of gross sales less any discounting, products returns, or damaged products. When compared to gross sales, it is a more accurate measure of the amount of money brought in by a business because it accounts for money lost to discounting and returns.
When a sale is made, the money earned is added to gross sales, or revenue, but this figure cannot be taken as a final measurement of the money generated by the business. Customers are often able to return damaged products or request refunds for products or services. Net sales subtracts these returns, as well as any discount applied on the product, from gross sales. This number gives a realistic picture of business performance by indicating the true amount of money generated by the business.
It is important to track net sales because it can indicate the success of sales strategy and overall company performance much better than gross sales. Net sales will decline if too many returns or discounts take place, while the revenue might appear deceptively constant. Tracking both revenue and net sales will therefore give the true picture of sales strategy and performance, quality assurance, and customer satisfaction.