Date created: Oct 12, 2022 • Last updated: Oct 12, 2022
What is Post Engagement?
Post Engagement is the count of the total number of interactions with an individual post. Interactions that count towards Post Engagement include clicks, reactions, comments, shares, and follows.
Post Engagement Formula
How to calculate Post Engagement
Say you post an update on your LinkedIn Business page. The post gets 50 reactions, 5 comments, 5 shares, and 3 follows. The Post Engagement for that update is 63.
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How to visualize Post Engagement?
To visualize your Post Engagement in a dashboard, you can use a summary chart to display the current value or a table to segment reactions by post. However, it's important to track other metrics such as engagement rate and click rate along with Post Engagement to get a better understanding of your social media post performance.
Post Engagement visualization example
ChartMeasuring Post Engagement
More about Post Engagement
Engagement in general measures the level of interaction with your content. On most social media platforms, engagement takes the form of likes, reactions, comments, shares, and clicks to view your content.
By tracking the Post Engagement of each individual post, you get a better understanding of your audience’s reaction to the unique aspects of your content and how you present it in that particular post. Over time, you can gather a more complete picture of the type of content that works best at generating interaction from your target audience. This metric, along with a metric such as Post Engagement Rate – which gives the rate of post impressions that convert to engagement – help validate your content marketing strategy.