Sessions

What are Sessions?

A Session, sometime called a Visit, is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. A single Session will often contain multiple activities such as page views, events, or transactions. In web analytics, a session will either be capped by exiting the website or by a period of user inactivity.
Alternate names: Visits

Benchmark

Median weekly number of sessions for B2C less than 50 employees is 1,850. For B2C companies with more than 50 employees, that number jumps to 9,050. For B2B companies, weekly sessions would be 1,020 and 3,284 respectively.

How to calculate Sessions

ƒ Count(Sessions)

Favourable trend

Up is positive

Tell me more about this metric

Google defines session termination as 30 minutes of inactivity and at midnight. Though rarely applied, timezone settings and customized session timeout settings can impact this number across sites.

Though Sessions is a good metric to understand true website usage, it's useful to look at Unique Users as well.

What do others say?

Here is how Google Analytics defines Sessions. This is the Wikipedia entry on Sessions.

Metrics related to Sessions