What are Sessions?

A Session, sometimes called a Visit, is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. A single Session often contains multiple activities, such as page views, events, or transactions. In web analytics, a session is either capped by exiting the website or by a period of user inactivity.

Alternate names: Visits

How to calculate Sessions

ƒ Count(Sessions)

What is a good Sessions benchmark?

Median weekly number of sessions for B2C less than 50 employees is 1,850. For B2C companies with more than 50 employees, that number jumps to 9,050. For B2B companies, weekly sessions would be 1,020 and 3,284 respectively.

More about this metric

Google defines Session termination as 30 minutes of inactivity and at midnight. Though rarely applied, timezone settings and customized session timeout settings can impact this number across site.

Sessions is a good metric to help you understand true website usage, but it's also useful to look at Unique Users.

Additional Sessions recommended resources

Here is how Google Analytics defines Sessions. This is the Wikipedia entry on Sessions.