Digital Marketing KPI | Average Time on Page

Average Time on Page

Measure the duration of time a viewer spends on a page.

Guide to Marketing KPIs & Metrics

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Formula

(Time visitor A spends on page + Time visitor B spends on page + … + Time visitor N spends on page)/Total visitors on page

Services

Google Analytics Custom Dashboard

Role

Manager

Overview

The Average Time on Page metric gives your team insight into the length of time users actually spend viewing a page’s content.

Formula

(Time visitor A spends on page + Time visitor B spends on page + … + Time visitor N spends on page)/Total visitors on page

Reporting frequency

Weekly

Example of KPI target

5 minutes

Audience

Marketing Manager

Variations

Page view duration