Average Time on Page

Measure the duration of time a viewer spends on a page.

Digital Marketing KPI | Average Time on Page

Overview

The Average Time on Page metric gives your team insight into the length of time users actually spend viewing a page’s content.

Formula

(Time visitor A spends on page + Time visitor B spends on page + … + Time visitor N spends on page)/Total visitors on page

Reporting frequency

Weekly

Example of KPI target

5 minutes

Audience

Marketing Manager

Variations

Page view duration