Starter Guide to YouTube Analytics

Get everything you need to know about YouTube channel analytics and learn how you can bring all of your important data points into a YouTube analytics dashboard.

Here's what we'll cover:

  1. What is YouTube analytics?
  2. How can YouTube analytics help me reach my goals?
  3. The top YouTube stats that every marketer needs to know
  4. The YouTube metrics and KPIs that you should be measuring
  5. How to connect to the YouTube API

What is YouTube analytics?

YouTube analytics provides insight into the key metrics and reports to help you better understand your channel and video performance.

Virality—everyone wants it, but it’s not easy to get. While going viral is the quickest (and arguably most efficient) way to catapult your YouTube channel, the reality is that most of us will have to grow our YouTube channels the ‘old-fashioned’ way: producing consistent, high-quality content that converts.

But how do you know what type of content to produce? Or if people are even watching your videos? Only by learning what your users are engaging with can help you evaluate your success and fix any problems. And the key to that? Data.

YouTube In-App Analytics

YouTube has in-app analytics that you can pull your insight from. YouTube has four metric categories: reach, engagement, audience, and revenue.
  • Reach tells you how your audience discovers your channel. Key metrics include impressions and unique views.
  • Engagement tells you how long your audience is watching your videos. Key metrics include watch time and average view duration.
  • Audience tells you who is watching your videos. Key metrics include returning and new viewers and subscribers.
  • Revenue, a perk of the YouTube Partners Program, helps you track your earnings. Key metrics include estimated revenue and playback-based CPM.
YouTube In-App Analytics

YouTube Analytics Tools

If YouTube has its own analytics and reporting, why would you want a third-party analytics tool? PowerMetrics, a lightweight analytics tool, allows you to bring all of your data together (YouTube and more!) into one dashboard. Connect your data and build a YouTube analytics dashboard using instant metrics so you can easily monitor everything in one place.
YouTube in PowerMetrics

Track more than just YouTube Analytics.

How can a YouTube analytics dashboard help me reach my goals?

For most, growth is a key goal when it comes to YouTube. So how can YouTube analytics help you to grow your channel, measure your progress, and expand your reach?

YouTube performance is ever evolving. You’ve probably heard the term ‘algorithm’ thrown around—the truth is, all social media platforms have one, and they are always changing. One thing you can control is how you measure your YouTube metrics.

A YouTube analytics dashboard, built in PowerMetrics, updates in near real-time. This means you can access quick, up-to-the-minute insights on YouTube channel performance. And it’s important to ensure you’re on track to meet the goals you’ve set.

A dashboard can easily compare performance to your goals. This way, you’re always aware if your performance dips below—or rises above—expectations.

The top YouTube statistics that every marketer needs to know

  • Buffer states that YouTube is the second most popular channel for businesses sharing video content
  • Google Ads data notes that 70% of viewers bought from a brand after seeing its content on YouTube
  • 50.9% of B2B decision-makers use YouTube to research purchases (it’s worth noting that this outranks Facebook and LinkedIn, so use YouTube to your advantage!)
  • YouTube is the second most visited website in the world
  • YouTube has 2+ billion users, which accounts for nearly one-third of the entire internet
  • YouTube users watch one billion hours of content every day
  • 21.2% of YouTube’s global audience is between the ages of 25-34, while 17% is between 35-44. This is the demographic that is the next generation of leadership
  • Millennials are 2.7X as likely to watch a YouTube video to learn something new compared to reading a book

YouTube Channel Analytics

YouTube Metrics | Subscribers


The most important metric to measure your growth. Track the number of people who have subscribed to your channel.

YouTube Metrics | Average View Duration

Average View Duration

Track the average length, in seconds, of video playbacks for your top 100 videos.

YouTube Metrics | Video Watch Time

Video Watch Time

Measure how much time has been spent watching your top 100 videos.

Visit MetricHQ to discover the full library of YouTube metrics

YouTube Video Analytics

YouTube Metrics | Video Watch Time

Video Watch Time

Videos with higher watch times increase your chance of being included in the search results and recommendations section.

YouTube Metrics | Likes & Dislikes

Video Likes and Dislikes

Video likes (or dislikes) is a qualitative way to measure engagement with your video content.

YouTube Metrics | Video Impressions

Video Impressions

Track how often your video appears in search results pages to understand your relevance and topic authority.

Visit MetricHQ to discover the full library of YouTube metrics

How to connect to the YouTube API

The YouTube Analytics API allows you to generate custom reports using your YouTube analytics data. Here are a few resources to help you get started.

You already do it all. Now you can do analytics, too.