Case Study: Iotum Gets the Pulse of the Business with Klipfolio

Valerie Hamilton
Valerie Hamilton

Published June 14th, 2016, updated November 22nd, 2022

Iotum Klipfolio Case Study

Summary - Klipfolio customer relies on dashboards to provide sales, marketing, and executives with real-time and historical data

Case Study: Iotum Gets the Pulse of the Business with Klipfolio

Here’s an excerpt of the study to get you started

Company Background: Iotum, with offices in Toronto and Los Angeles, is an international company with roots in VoIP, telecom switch development, and innovative voice and mobile services. The company provides several audio and web conferencing options for small businesses to large enterprises, individuals, and nonprofits, serving millions of users worldwide.

Business Challenge: Iotum’s sales and marketing departments were faced with a great deal of data from different sources, and that provide valuable information for different sales and marketing funnels. The types of information includes the previous day’s conversions, website signups, ratings for calls and other services, and details on telecom services versus online/webbased services. Adding to the complexity was the fact that Iotum had made several business acquisitions over the last few years –bringing even more sources of different types of data into the mix. The sales and marketing team wanted one unified view of this data.

Download the Iotum Case Study To See How Klipfolio Customer Gets the Pulse of the Business

Topics:Case Study

Related Articles

Cervino Pauw Klipfolio Reporting Banner

Pauw Agency brings transparency to the music industry with Cervinodata

By Erik van DorpSeptember 29th, 2020

Unito Rocket Launch

Three Ways Unito Uses Data As Rocket Fuel

By Lauren ThibodeauSeptember 25th, 2020

Digital Ad Spend Client Report 1.1

Digital Agency Tracks Return on Ad Spend (ROAS) for Clients with Klipfolio

By Mitch DupuisMarch 16th, 2020

Irdeto Header

Irdeto saves 15 hours of marketing report work per month with Klipfolio

By Mitch DupuisFebruary 20th, 2020

Level up your decision makingStart building pixel-perfect dashboards for you and your team.Get Started Free