Average Session Duration
What is Average Session Duration?
Average Session Duration measures the average amount of time spent on your website. It is calculated by dividing total time spent across sessions by the total number of sessions.
How to calculate Average Session Duration
A website gets 10,000 sessions in a month. All together, these sessions add up to a total session duration of 400 hours, or 24,000 minutes, in that same month. Therefore, for that month, the Average Session Duration is 2.4 minutes.
More about this metric
A session is defined as a period of activity on a website that starts when a user enters the website and ends with either inactivity or exiting the website. The more time a user spends on your website, the higher are the possibilities for them to return, sign up, purchase a product, and generally develop a relationship with a business.
By tracking the Average Session Duration, you gain the ability to understand, on average, how much time people are spending on the content across your website. If this number is on the lower side, it may indicate that your website or content is not interesting or difficult to use. In general, several benchmark studies agree that the average session should last between 2 – 4 minutes.
Additional Average Session Duration recommended resourcesHubspot provides insight into dwell-time and Session Duration benchmarks.
Metrics related to Average Session Duration
A Session, sometimes called a Visit, is the set of interactions, or web requests, made within a give...
Page Views Per Session
Page Views Per Session is the count of a website’s total page views divided by the total number of s...
Average Time on Page
Average Time on Page is a metric that gives the average time spent on a single page by all users of...