Click-Through Rate (CTR) KPI

Measure how often your site on an SERP prompts users to click and navigate to your page.

Track all your Digital Marketing KPIs in one place

Sign up for a 14-day free trial and start making decisions for your business with confidence.

Sign up with Google
Sign up with your email
Digital Marketing KPI Example - Click-Through Rate (CTR) Metric

What is Click-Through Rate?

While keyword ranks indicate where your page is placed on a SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.

Click-Through Rate KPI Formula

Visitors that click on page result/Visitors that view the page result

Reporting frequency

Monthly

Example of KPI target

7.5% CTR

Audience

Marketing Manager

Variations

Click through ratio

Ad CTR

See the list below for more examples of digital marketing metrics & KPIs.

Start tracking your metrics
Level up your analytics with Klips.

Get started with Klips