Post Engagement
What is Post Engagement?
Post Engagement is the count of the total number of interactions with an individual post. Interactions that count towards Post Engagement include clicks, reactions, comments, shares, and follows.
Alternate names: Update EngagementHow to calculate Post Engagement
Example
Say you post an update on your LinkedIn Business page. The post gets 50 reactions, 5 comments, 5 shares, and 3 follows. The Post Engagement for that update is 63.
More about this metric
Engagement in general measures the level of interaction with your content. On most social media platforms, engagement takes the form of likes, reactions, comments, shares, and clicks to view your content.
By tracking the Post Engagement of each individual post, you get a better understanding of your audience’s reaction to the unique aspects of your content and how you present it in that particular post. Over time, you can gather a more complete picture of the type of content that works best at generating interaction from your target audience. This metric, along with a metric such as Post Engagement Rate – which gives the rate of post impressions that convert to engagement – help validate your content marketing strategy.
Metrics related to Post Engagement
Post Engagement Rate
Post Engagement Rate is the ratio of interactions with a social media post to the total number of fo...
Page Engagement
Page Engagement is the count of interactions users have with your social media page and its posts. F...
Post Likes
Post Likes is a measure of the popularity of social media content. It is the number of likes on your...