Engagement in general measures the level of interaction with your content. On most social media platforms, engagement takes the form of likes, reactions, comments, shares, and clicks to view your content.

By tracking the Post Engagement of each individual post, you get a better understanding of your audience’s reaction to the unique aspects of your content and how you present it in that particular post. Over time, you can gather a more complete picture of the type of content that works best at generating interaction from your target audience. This metric, along with a metric such as Post Engagement Rate – which gives the rate of post impressions that convert to engagement – help validate your content marketing strategy.