Post Likes

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Post Likes?

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

Post Likes Formula

ƒ Count(Post Likes)

How to calculate Post Likes

Say you’ve posted 10 updates on your Facebook page this week, and each post gets 100 likes. Your Post Likes at the end of this week would be 1,000.

Start tracking your Post Likes data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Post Likes instantly.

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How to visualize Post Likes?

It can be fairly straightforward to measure Post Likes with a summary chart, letting you compare the current value to a previous time period.

Post Likes visualization example

Post Likes


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vs previous period

Summary Chart

Here's an example of how to visualize your current Post Likes data in comparison to a previous time period or date range.
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Post Likes


Measuring Post Likes

More about Post Likes

Posting and chasing Likes is one of the least expensive marketing tactics available to today's businesses. While it has transformed some brands and businesses, others continue to struggle to find an ROI in an overcrowded and fickle market.

Users like posts that they generally relate and agree with, especially because a user’s network can see what they have liked. Liked content usually appears on the feeds of a user’s followers as well, thereby increasing the post impressions.

By tracking Post Likes, you can get a general sense of how connected your audience is to your content. While there is no benchmark for Post Likes, keep an eye on the fluctuations in this number over time and across content types. Content that performs poorly at a certain time of the day or week might indicate that your target audience doesn’t visit social media platforms in that time frame. Additionally, adding visual elements such as videos or engaging content such as polls can boost engagement. Finally, keep in mind that this is somewhat of a vanity metric, and your ultimate goal is to increase sales or traffic to your website through increased content engagement.

Recommended resources related to Post Likes

Here is a great article on how to think about Social Media Likes, how and why to maximize them, and more importantly what to do and not to do.