Facebook Likes Metric
Measure the total number of Facebook users that like your company page.
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Overview
This metric monitors the popularity of your company over time. The Facebook page like metric is considered one of the most important measures for determining the success of a company’s social media marketing. The more page likes a company has, the more impressions their content will make, and the more engagements they are likely to receive.
Formula
Total number of Facebook accounts that like your page
Reporting frequency
Monthly
Example of KPI target
12,000 likes
Audience
Social Media Manager, Social Marketing Specialist
Variations
Facebook Page Likes
Facebook Page Popularity
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