What are Referrals?

Referrals are among the most valuable lead generation flows, as it builds upon the trust of the referring party. Referrals often happen via word-of-mouth, but can also be generated via influencer marketing, review sites, or software companies can develop flows that encourage promotion and virality.
Alternate names: Referral Traffic, Word of Mouth

How to calculate Referrals

ƒ Count(Referrals)

Favourable trend

Up is positive

Complexity level:

Date created: Apr 05, 2019

Latest update: Apr 15, 2019

Tell me more about this metric

With Google Analytics, Referrals, or Referral Traffic, counts the numbers of visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Metrics related to Referrals

Website Visits
Website New Users