Date created: Apr 5, 2019  •   Last updated: Sep 27, 2019

What is Referrals?

The Referrals metric measures the number of potential customers that have been directed to your product through the promotion of an existing customer. Referrals are often generated by word of mouth but can also result from influencer marketing and review sites. Software companies can develop flows that encourage promotion and virality.

Alternate names: Referral Traffic, Word of Mouth


ƒ Count(Referrals)


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More about this metric

With Google Analytics, Referrals, or Referral Traffic, counts the numbers of visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.