What are Referrals?Referrals are among the most valuable lead generation flows, as it builds upon the trust of the referring party. Referrals often happen via word-of-mouth, but can also be generated via influencer marketing, review sites, or software companies can develop flows that encourage promotion and virality.
How to calculate Referrals
Date created: Apr 05, 2019
Latest update: Apr 15, 2019
Tell me more about this metric
With Google Analytics, Referrals, or Referral Traffic, counts the numbers of visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.