Video Engagement Rate

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Video Engagement Rate?

Video Engagement Rate is the percentage of impressions that have resulted in some form of video engagement. Video Engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.

Video Engagement Rate Formula

ƒ Count(Video Engagements) / Count(Video Impressions)

How to calculate Video Engagement Rate

If your video ad gets 10,000 impressions and 2,000 engagements, your Video Engagement Rate is 20%.

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How to visualize Video Engagement Rate?

Your Video Engagement Rate should ideally increase over time, as you understand and grow your audience. A line chart can help you visualize this growth in engagement over time. Check out the example:

Video Engagement Rate visualization example

Video Engagement Rate

Line Chart

Here's an example of how to visualize your Video Engagement Rate data in a line chart over time.
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Video Engagement Rate


Measuring Video Engagement Rate

More about Video Engagement Rate

Video Engagement Rate can help you track the extent to which your video impressions are making an impact. To calculate this metric, divide the total number of Video Engagements by the total number of Video Impressions. Usually expressed as a percentage, this number when low can be a useful indicator that your video ad may not be capturing your audience even if you manage to have a large reach. To improve your Video Engagement Rate, pay attention to trends over time and ensure that you have a call-to-action in your video and video promotional posts and material.