What is MRR Growth Rate?
Monthly Recurring Revenue (MRR) Growth Rate is the velocity at which MRR is being added to the business, expressed as a percentage. MRR Growth Rate is often cited as a monthly rate, but it's also possible to express it using an annual timeframe; for example, "we are targeting 10% MRR Growth for April", or "our MRR Growth Rate was 100% last year".
How to calculate MRR Growth Rate
ƒ (Total MRR end of period - Total MRR beginning of period) / (Total MRR beginning of period)
What is a good MRR Growth Rate benchmark?
According to the KeyBanc 2019 SaaS Survey, the average annual MRR Growth Rate across all companies surveyed was 52%.
A recurring revenue business increased its MRR from $250K at the beginning of the month to $265K at the end of the month.
(Total MRR end of period - Total MRR beginning of period) / (Total MRR beginning of period)
Net MRR Growth = MRR at the end of the period - MRR at the beginning of the period = $15K
$15K / $250K = 6% MRR Growth Rate per month
Metrics related to MRR Growth Rate