Telecom Subscriber Acquisition Cost
Measure the average cost of acquiring a new subscriber.
Overview
The Telecom Subscriber Acquisition Cost metric gives you insight into the total average cost of adding a new subscriber to your business list. This metric includes the expenses covering marketing and sales efforts, along with any additional spend on assets to acquire new subscribers.
Formula
Total spend/Additional subscribers
Reporting frequency
Monthly
Example of KPI target
$85 per new subscriber
Audience
CFO, Manager
Variations
Subscriber acquisition cost
Average cost per subscriber
