Telecom Subscriber Acquisition Cost Metric

Measure the average cost of acquiring a new subscriber.

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Overview

The Telecom Subscriber Acquisition Cost metric gives you insight into the total average cost of adding a new subscriber to your business list. This metric includes the expenses covering marketing and sales efforts, along with any additional spend on assets to acquire new subscribers.

Formula

Total spend/Additional subscribers

Reporting frequency

Monthly

Example of KPI target

$85 per new subscriber

Audience

CFO, Manager

Variations

Subscriber acquisition cost

Average cost per subscriber

Related Metrics & KPIs

Call Volume

Call Volume

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