
Jonathan Taylor
A digital marketing leader and technical writer specializing in SEO and growth marketing, Jon knows all the ins and outs of creating insightful marketing dashboards. Whether deciding which metrics and KPIs to visualize for marketing teams or building dashboards using essential cloud services, Jon is a trusted industry expert with years of experience in marketing analytics.

How to Build Google Analytics 4 Dashboards in Klips

How to use the Google Analytics 4 Query Explorer to export data

Guide to migrating your digital marketing dashboards to Google Analytics 4

Start your analytics journey with instant metrics

22 expert informed metrics for SaaS Head of Finance

Set goals and hit your business targets in PowerMetrics

How to: Create calculated metrics in PowerMetrics

What are HubSpot lifecycle stages?

What is an MQL?

How to use lifecycle stages and lead status in HubSpot

How to use lifecycle stages and lead status in HubSpot

How to deploy lifecycle stages in HubSpot

Picking an MQL model for your HubSpot instance

How to set your own personal KPIs

Learn why KPIs fail and how to pick ones to fail

The basics of KPI management

Business metrics vs KPIs. What’s the difference?

The top Salesforce reporting tools

How to identify your KPIs

How to set actionable KPI targets

How to create a KPI dashboard

The marketer's guide to APIs

What makes a good lead generation dashboard?
