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Like many media companies, Sanoma understood that it needed to provide the sports, entertainment and information programming its viewers demanded, whenever and wherever they wanted it. That meant the launch of new online streaming and web-based content in addition to the organization’s already leading traditional broadcast services.
These new content distribution channels created new opportunities for Sanoma to expand its viewership. It also created new complexities for tracking and metrics management. The online streaming created a torrent of new data about viewership behaviour and content consumption patterns that needed to be effectively tracked and analyzed.
Dedicated web analysts were spending at least a half day a week simply to create PowerPoint reports for management team meetings and weekly reports. The heavily manual process was both unwieldy and time-consuming. He knew there had to be a better way.
Petri Mertanen saw Klipfolio Dashboard demonstrated at the Google Engage conference in Helsinki. Seeing the ease with which disparate data sources could be integrated into a single dashboard and how quickly dashboards could be created for web and mobile delivery, Mertanen thought the team might have the solution to Sanoma’s requirements.
Mertanen left the conference and started a Klipfolio trial. By the end of the first weekend, he had a sample dashboard to show Mr. Kai Taka-aho, VP of Online at Nelonen Media. "I started my trial on Friday, and by Monday I had prototype dashboard. He was impressed with the interactivity of the visuals and that he could view the dashboard on a mobile device so I got permission to proceed."