PayTabs embraces a data-driven strategy with KPI dashboards

PayTabs is a Saudi-based fintech company that processes online payments securely and efficiently for businesses of all sizes.

Founded by Saudi entrepreneur Abdulaziz Al Jouf, PayTabs caters to small, medium, and large enterprises through flexible business models. The company helps merchants and professionals with seamless "plug and play" integrations and straightforward invoicing services. Recognized as Fintech Company of the Year 2018 at the Arabian Business Achievement Awards, PayTabs operates offices in Saudi Arabia, the UAE, Bahrain, India, and the Philippines.

Meet Monita

Monita Pesumal is the PR, Events, and Communications Manager at PayTabs. She handles public relations, media, corporate communications, branding, events, and the marketing team.

Tracking and observing company health

PayTabs offers a smart dashboard to help customers monitor their online business metrics as part of its service suite. Before adopting Klips, the team relied on their own internal dashboard software to track company health. That approach had clear limits.

"We had an analytics tool baked into our offering which was limited and we didn't have the resources to build a full-blown analytics tool needed for the job. Building an all-in-one, in-house dashboard system would have been too time consuming for our existing team."

The PayTabs team chose Klips primarily because of its broad range of data connectors and sophisticated API capabilities that support connections to their HRM and CRM services. The ability to customize dashboards to their exact requirements sealed the decision.

"Being able to customize our Klipfolio dashboards according to our requirements was a major plus!"

Once committed, the team was up and running quickly.

The 'KPI Trifecta': sales metrics, support metrics, and financial metrics

PayTabs uses Klips to track company-wide KPIs across every department. Klips connects to multiple data sources, combines them, and displays the results in a single visualization — no switching between tools, no manual exports.

"We've built Klipfolio dashboards for every department to help identify and analyze data relevant to them in addition to generating regular reports."

The team has done strong work defining goals and targets. They rely on their dashboards daily to track how KPIs are performing against those targets. Defining organizational KPIs has been a real turning point for PayTabs — giving every department a shared language for performance.

The selection and weighting of each KPI reflects the business model in place, whether that's sales metrics, marketing, finance, or HR. And because the business evolves, KPIs are reviewed at both the company and departmental levels as new market insights emerge.

Overall, PayTabs is pleased with what Klips delivers.

"We love that Klipfolio is highly customizable, easy to integrate, and user friendly. What's great is you don't need to be a developer to use Klipfolio, almost anyone can build Klips."

A strong corporate culture done right

PayTabs is an equal opportunity employer. The company has more than 20 nationalities represented in its offices, including employees from Saudi Arabia, Bahrain, the Philippines, Germany, the UK, India, and Sri Lanka. Gender equality is a core value — the firm maintains an equal ratio of male to female employees, and many team members have been with the company since its early days.

Employees describe the atmosphere as having a "chilled and funky vibe," with open floor plan offices, bean bags, a café, and monthly activities that keep the energy positive.

Monita's closing advice for anyone still on the fence about a data-driven approach is straightforward:

"Take the plunge. Data is the new black."

If PayTabs' approach resonates with you, Klips makes it easy to connect your data sources, build dashboards for every team, and track the KPIs that matter most — without needing a developer to get started.

Try Klips free — no credit card required.