Brand
Brand guidelines
Guidelines and best practices for using Klipfolio’s logo, badge, and colours.
Logo
Our logo.
It’s well balanced and timeless. The font was uniquely crafted by expert typographers. They designed the corners and edges to have a soft feel and selected black and red colors to evoke a sense of urgency and action.
Download logo package →Logo colours
HEX: #000000
CMYK: C0 M0 Y0 K100
PMS: Black 6C
HEX: #ed1c24
CMYK: C0 M94 Y100 K0
PMS: 1795
HEX: #ffffff
CMYK: C0 M0 Y0 K0
PMS: None
Exclusion zone
Use the triangle to determine the exclusion zone.
Application
Logo (Black & Red)
Our iconic logo can be used in print and on the web. Remember to always include the ®. It was designed to be used on a white background only, so please avoid placing it on a colored background or over top of an image.
Logo (White & Red)
Our white logo with the red triangle can be used on dark backgrounds and is acceptable for web use. Always include the ® and never place it over top of an image.
Logo (Black)
Our all-black logo is more of a traditionalist and should be used for printing on black and white only.
Logo (White)
Our all-white logo is to be used on dark backgrounds. It makes for a great watermark as well, so use this when it’s time to leave an impression.
Badge
Less is more.
If you want to use the logo as an icon, our beloved Klipfolio Badge gets the job done. You can use the badge with or without a container, depending on which one looks better in the space it’s being used in.
Download badge package →Exclusion zone
Without a container
Use the triangle to determine the exclusion zone.
With a container
Use the triangle to determine the exclusion zone.
Application
Badge — Black & Red
Our go-to badge for print and web use.
Badge — White & Red
When the Original Badge isn’t fit for the job, use this secondary badge option for print and web.
Badge — Black
Use this old-soul for print only.
Badge — White
Leave an impression by using this badge when a watermark is needed.
Badge — Black Container
Use this secondary badge option for print and web when the Original Badge won’t do.
Badge — White Container
Our go-to badge in a container for print and web use.
Badge — Black Container (print)
This old-soul in a container is for print only.
Colour
Brand colours
Cyan
Green
Orange
Pink
Indigo