Ad Clicks

Date created: Apr 2, 2019  •   Last updated: Oct 21, 2021

What is Ad Clicks?

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Alternate names: Total Clicks, Ad Click Throughs


ƒ Count(Ad Clicks)

How to calculate

If you have a campaign running, you are probably able to access click data on each specific ad. You may see data like this: Ad 1: 4,686 clicks Ad 2: 1,248 clicks Ad 3: 984 clicks You can see that Ad 1 is the higher performing ad by clicks. You may want to evaluate this ad and figure out why audiences tend to click on it more. You may also want to review Ad 3 and try to determine why it is not receiving as many clicks.

Ad Clicks

Start tracking your Ad Clicks data

Use Klipfolio PowerMetrics, our free analytics tools, to monitor your data.

Choose one of the following available services to start tracking your Ad Clicks instantly.

How does this work?

Follow the steps below in order to get your instant metric

Step 1 - Choose your preferred service
Step 1Choose your preferred service
Step 2 - Create your free Klipfolio PowerMetrics Account
Step 2Create your free Klipfolio PowerMetrics Account
Step 3 - Connect your data and get your metric instantly
Step 3Connect your data and get your metric instantly

More about this metric

Online advertisements can be a text ad, a banner, or even a button. The primary goal of running digital advertisements is usually to increase the amount of traffic directed towards a web page.

Clicks are one of the most important measures of your ad performance. A click means that your ad was interesting enough to get a viewer to take action. Each click represents an opportunity to convert that user into a purchase, lead, or sign up. Clicks also correlate to the amount of traffic that your web pages are receiving from your ads.

The result of clicking takes the user to a website; often a specifically created landing page for that advertisement. It's important to measure Click Through Rate (CTR) as well, as this will give a qualitative measure of how good your advertisement is at converting the views, or Impressions, of your ad.