What are Ad Clicks?Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.
How to calculate Ad Clicks
ƒ Count(Ad Clicks)
Tell me more about this metric
Online advertisements can be a text ad, a banner, or a button. The result of clicking takes the user to a website; often a specifically created landing page for that advertisement. It's important to measure Click Through Rate (CTR) as well, as this will give a qualitative measure of how good your advertisement is at converting the views, or Impressions, of your ad.