Ad Clicks

What are Ad Clicks?

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.
Alternate names: Advertising Clicks, Ad Click Throughs

How to calculate Ad Clicks

ƒ Count(Ad Clicks)

Favourable trend

Up is positive

Level of complexity


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Date created: Apr 02, 2019

Latest update: May 17, 2019

Tell me more about this metric

Online advertisements can be a text ad, a banner, or a button. The result of clicking takes the user to a website; often a specifically created landing page for that advertisement. It's important to measure Click Through Rate (CTR) as well, as this will give a qualitative measure of how good your advertisement is at converting the views, or Impressions, of your ad.


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