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Content Engagement

What is Content Engagement?

For content and social media marketers, Content Engagement, may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements resulting from content generated in a social media account. These may include shares, likes, comments, re-tweets, etc.

How to calculate Content Engagement

ƒ Count(Engagements)

More about this metric

For web content, the most common types of Content Engagement are form completions and commenting. Measuring Content Engagement on your website is powerful, as it's lower in the funnel and by definition closer to a revenue event.

Looking at social media, which is generally higher in the funnel, measures a much larger audience. The most common Content Engagement triggers are Likes, re-tweets, shares, and pins. Social media platforms are optimized for quick and easy engagements, but it's important to weigh a share or comment higher than a like.

As with most metrics, the results you get from measuring Content Engagement will be a combination of both how good your content is, and how much of a fit it is for the audience you are attracting.

Additional Content Engagement recommended resources

A well written article by Nels Gilbertson-Urtel on Content Engagement

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